- 10 mental health influencers that can help increase your sales
- Published 13/07/2024
- 8 min Read
- Written by Julia Shandrokha
Table of contents
The rise in mental health awareness has not only sparked crucial conversations but also significantly influenced consumer behavior. Today’s consumers are looking beyond traditional product attributes; they are drawn to brands that demonstrate commitment to societal issues, including mental wellness. This shift towards ethical consumerism presents a unique opportunity for brands.
By aligning with mental health influencers — trusted figures who speak authentically about their experiences — companies can enhance their brand image, deepen consumer trust, and drive sales in a meaningful way. In this article, the Famesters influencer marketing agency experts explain how your brand can work with mental health influencers to get maximum profit, provide real-life examples, and outline profiles of 10 mental health influencers you can collaborate with.
The power of influencer marketing in mental health
Impact of social media on mental health awareness
Social media serves as a powerful platform for spreading awareness and educating the public about mental health. It has transformed into a space where mental health discussions are normalized and stigma is challenged, largely due to the open sharing by individuals about their personal experiences and struggles. Influencers play a pivotal role in this transformation by using their platforms to discuss mental health issues openly, which in turn influences public perception positively.
Consumer demand for mental wellness-oriented brands
There is a growing market trend where consumers prefer brands that actively support mental wellness. This trend is evident in the increasing popularity of products and services that promote psychological well-being, from apps that assist with meditation to companies that ensure a mental health-friendly work environment. Brands that communicate their commitment to mental health awareness tend to connect more deeply with their audience, fostering loyalty and encouraging ongoing engagement.
Real-world successes in wellness influencer partnerships
- BetterHelp: BetterHelp, an online therapy service, has effectively utilized influencer partnerships to reach broader audiences. They have collaborated with various influencers who share their personal experiences with mental health and the benefits of using BetterHelp, thus enhancing the platform’s visibility and credibility.
- Calm: The meditation and sleep app, Calm, has engaged in multiple influencer partnerships to promote its services. By collaborating with influencers from diverse backgrounds, Calm has successfully reached different demographics, increasing its user base and reinforcing the importance of mental health maintenance.
Actor Jerome Flynn for Calm
Strategies for collaborating with mental health influencers
Collaborating with mental health influencers is a strategic approach that can significantly benefit brands looking to enhance their image and connect deeply with their audience. Here’s how to ensure these partnerships are successful and impactful:
Tips on choosing the right mental health influencer that aligns with your brand values
- Identify shared values: Begin by identifying influencers whose values align with your brand. Review their past content to ensure consistency and sincerity in their messages about mental health. This alignment is crucial for authenticity and effectiveness in your campaigns.
- Engagement and reach: While follower count is important, engagement rate is crucial. Look for influencers whose followers are actively interacting with their content through comments, shares, and likes. This indicates a strong connection with the audience, which is vital for the impact of your campaigns.
- Expertise and credibility: Consider the influencer’s background and expertise. Influencers with a professional background in mental health — like licensed therapists or psychologists — can add significant credibility to your campaigns. However, lived experience and advocacy are also powerful, especially if shared transparently and responsibly.
- Audience demographics: Ensure the influencer’s audience demographics align with your target market. Analyzing the age, location, interests, and other psychographics of their followers can help predict the campaign’s reach and relevance.
Best practices for crafting authentic and sensitive marketing messages
- Use empathetic language: Language matters, especially in mental health communication. Use terms that are empathetic, inclusive, and free of stigma. Avoid sensationalism and ensure that all content is respectful and considerate of the audience’s diverse experiences with mental health.
- Transparency and honesty: Be transparent about the nature of the partnership and the goals of your campaign. Honesty fosters trust, particularly in sensitive areas like mental health.
- Involve experts in content creation: Whenever possible, collaborate with mental health professionals in creating your content. This can help ensure that the information is accurate and presented in a way that is helpful rather than harmful.
- Focus on education and support: Your campaign should aim to inform and support, not just sell a product. Provide valuable information or resources that benefit the audience’s mental health and well-being.
Examples of effective mental health-focused campaigns
- #HereForYou by Instagram: Instagram’s own #HereForYou campaign was launched to support users experiencing mental health issues. It involved sharing stories from real users about their struggles, which helped to destigmatize mental health issues and promoted supportive discussions.
- Headspace and athletes: Headspace has partnered with several athletes to discuss mental health in sports. These campaigns use the personal stories of athletes to discuss stress, performance anxiety, and the benefits of mindfulness, resonating deeply with audiences interested in sports and personal wellness.
Dove’s Self-Esteem Project: Though not exclusively about mental health, Dove’s campaign focused on body positivity and self-esteem aligns closely with mental well-being. By using real stories from diverse individuals, Dove continues to foster a conversation about self-acceptance and mental health.
@itslennnie @dove and i are popping in to bring you some love and positivity on social media this week. why?! because we LOVE YOU so much 🤍 you GLOW, baby! Follow @dove for more from the #DoveSelfEsteemProject 💫 #DoveSelfEsteemProject #DovePartner #DetoxYourFeed #SelfEsteem #lennnie #MentalHealth #Animation #Thanksgiving2023 #Friendsgiving ♬ original sound – lennnie
Virtual influencer Lennnie for Dove
These strategies and examples highlight the potential of well-planned influencer collaborations to drive meaningful engagement and positive outcomes in mental health marketing. By choosing the right partners and crafting thoughtful, sensitive messages, you can effectively contribute to the mental well-being of your audience while also achieving your marketing objectives.
Top 10 mental health influencers to partner with
Nedra Glover Tawwab (Instagram)
Nedra is a licensed therapist and a celebrated author renowned for her insightful book “Set Boundaries, Find Peace.” With an impressive following on Instagram, she regularly shares valuable tips on maintaining healthy relationships and establishing firm personal boundaries. Her content is not only educational but also highly engaging, making complex psychological concepts accessible to her audience. Nedra has been featured in several major publications, leveraging her expertise to help countless individuals navigate their interpersonal connections more effectively.
Dr. Mariel Buquè (Instagram)
Mariel is a clinical psychologist whose work notably focuses on trauma and holistic wellness. She is a passionate advocate for incorporating cultural awareness into therapeutic practices, often sharing these insights through her active social media presence. Dr. Buquè conducts workshops and speaks at conferences nationwide, enhancing the psychological community’s approach to culturally informed care. Her guidance is particularly valued for its depth and the empathetic approach she brings to mental health advocacy.
Hannah Daisy (Instagram, TikTok)
Hannah is an artist and mental health advocate who pioneered the #BoringSelfCare movement on Instagram. Through her vibrant and thoughtful artwork, she highlights the importance of everyday self-care activities that many might overlook. Hannah’s work emphasizes the significance of mental health maintenance in a way that resonates deeply with her audience, including those within the LGBTQ+ community. Her innovative approach to discussing mental health through art has garnered a large following and sparked meaningful conversations online.
Beth Evans (Instagram)
Beth combines her skills as an illustrator and writer to explore mental health themes with humor and vulnerability. Known for her books like “I Really Didn’t Think This Through,” Beth’s work captures the challenges of adulthood and mental health issues in a relatable manner. Her Instagram feed, filled with expressive drawings and poignant captions, has become a source of comfort and laughter for over half a million followers who find common ground in her candid discussions about anxiety and everyday struggles.
Natasha Tracy (Instagram, YouTube)
Natasha is an award-winning mental health writer and speaker, particularly focused on bipolar disorder. Her book “Lost Marbles: Insights into My Life with Depression & Bipolar” is critically acclaimed for offering an unfiltered glimpse into the realities of living with bipolar disorder. Natasha’s blog and social media channels are essential resources for many seeking understanding and support, as she provides expert advice derived from her personal experiences and extensive research.
Jessica Clemons, MD (Instagram)
Jessica, recognized widely as Dr. Jess, is a board-certified psychiatrist who has made significant strides in destigmatizing mental health care, especially within the African American community. She utilizes her platform to offer professional insights and promote mental wellness, engaging her audience through regular Instagram Live sessions where she answers questions and discusses mental health openly. Dr. Jess has been featured in numerous media outlets for her innovative approach to mental health education.
Danae Mercer (Instagram, YouTube)
Danae is a journalist and influencer who champions body positivity and reveals the truths behind idealized social media imagery. Her Instagram account is a testament to self-love and the acceptance of one’s body, as she exposes the often hidden realities of photo editing and filters. Danae’s work empowers her followers to embrace their natural selves and promotes mental wellness through a healthier relationship with social media and body image.
Dr. Alfiee Breland-Noble (Instagram)
Alfiee, a psychologist and founder of The AAKOMA Project, is dedicated to addressing mental health disparities among young people of color. Through her project, she offers culturally competent mental health care and works tirelessly to educate and support underserved communities. Dr. Alfiee’s commitment to mental health equity is reflected in her frequent public speaking engagements and her active presence on social media where she shares resources and advocacy tools.
Lorin Krenn (Instagram, YouTube)
Lorin is a mental health advocate and relationship coach who offers his audience expert advice on improving emotional connections and personal growth. His engaging content on Instagram provides practical tips for enhancing relationships, fostering a supportive community of followers who appreciate his direct and effective communication style. Lorin’s work helps individuals develop healthier interpersonal skills and more fulfilling personal interactions.
Danica Gim (Instagram, YouTube, TikTok)
Danica is aт artist who explores mental health themes through her compelling artwork. Her Instagram gallery is a rich tapestry of visual stories that discuss anxiety, depression, and personal growth, helping to normalize these experiences and stimulate dialogue among her followers. Danica’s creative expressions offer a unique perspective on mental wellness, making her a standout voice in the community of mental health advocates.
Conclusion
The rise in mental health awareness marks an exciting time for brands to engage deeply and meaningfully with their audiences. Collaborating with top mental health influencers is not just a smart marketing move — it’s a powerful opportunity to make a real impact. These influencers, with their rich expertise and passionate advocacy, bring a dynamic energy to the table, transforming how mental wellness is perceived and discussed across platforms.
By partnering with these key voices, you can do more than just sell products; you can inspire change and foster a genuine connection with your consumers. This strategy goes beyond typical marketing — it builds communities and supports crucial conversations around well-being. Each influencer’s unique approach to addressing mental health not only educates but also empowers audiences, making mental health discussions more accessible and engaging.
So, let’s harness the vibrant energy and profound impact of mental health influencers to create campaigns that resonate, inspire, and truly make a difference. This is more than marketing — it’s a movement towards a healthier, more mindful world. And the Famesters agency team is here to help you with that. We have over 7 years of experience in influencer marketing, assisting brands all across the planet. Choose your market, the region you need to cover, and we will do the rest to help you grow and scale your business. Contact us via [email protected] to start now!
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