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We conduct competitor analysis for you to empower your brand with strategic insights: leverage comprehensive competitor benchmarks and influencer engagement tracking to optimize your market position and amplify visibility.

We conduct competitive analysis for market leaders

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Why your brand actually needs marketing competitor analysis

Why stay a step behind when you can lead? Understanding your competitors isn't just about keeping up; it's about seizing opportunities to excel. Competitive analysis lets you learn about what your competitors are doing, predict market trends, and plan with precision. This proactive approach enables you to anticipate market movements, adapt strategies dynamically, and maintain a competitive edge.

Identify market gaps

Spot opportunities by understanding unmet needs and customer preferences. Utilize detailed analyses to discover niches within your market that are underserved. By identifying these gaps, your brand can develop targeted influencer campaigns that speak directly to unaddressed customer needs, positioning your brand as a leader rather than a follower.

Enhance marketing strategies

Refine your influencer collaborations with insights derived from competition analysis. Learn about the strategies that are winning your competitors their markets. Understand the content that resonates with your audience, the influencers who wield the most power, and the campaign strategies that yield the best results. Use this knowledge to forge stronger, more effective influencer partnerships.

Optimize ROI

Invest in strategies that work and reduce wastage with targeted influencer partnerships. By analyzing which strategies turn in the most on investment for your competitors, we help you allocate your resources more efficiently. Avoid trial-and-error marketing; instead, use data-driven insights to back your decisions, focusing your efforts on proven methodologies and optimizing your budget for maximum impact and minimal waste.

What else do you get from influencer marketing competitor analysis?

Competitive analysis grants you the lens to view your industry not just from the perspective of your own business, but from that of your competitors. It provides a strategic advantage in the market by:

Enhancing predictive powers

By observing your competitors' moves in influencer marketing, you can predict possible market shifts and get ahead of significant trends. This foresight allows for agile responses to market changes, keeping your strategy one step ahead.

Improving product offerings

Competitive insights enable you to benchmark your product against others in the market and harness this understanding to fine-tune your offerings. Competitive analysis helps you craft the most effective messages for your audience that will be delivered by influencers.

Streamlining influencer marketing efforts

Understand the channels, social media platforms, influencers, and techniques that deliver the most substantial results for your competitors and implement more focused and successful influencer marketing campaigns.

Strengthening customer relationships

By knowing your competitors' customer engagement strategies, influencer choice, and their effectiveness, you can enhance your own customer interactions and engagement strategies, thus building stronger relationships.

Our marketing competitor analysis services

Search for competitors

We uncover your primary and secondary competitors with our exhaustive search capabilities that detail their products, services, and pricing strategies.

  • Product and service identification. We catalog the range of products and services offered by your competitors, providing insights into their business models and service delivery approaches.
  • Pricing analysis. Understand the pricing landscape by comparing your competitors’ pricing structures. This includes standard prices, discount strategies, and bundle offers which will help identify your own pricing competitive edge.
  • Service comparison. We conduct head-to-head comparisons of service offerings to highlight features that are unique to your services and identify areas of improvement or potential market advantages.
Search for competitors
Marketing activities of competitors

Marketing activities of competitors

Breaking down the marketing strategies that your competitors use across various channels from digital footprints on social media to their influence and presence at industry events.

  • Social media analysis. Famesters experts analyze competitors’ engagement strategies, posting frequency, content quality, and follower growth on platforms like Instagram, YouTube, TikTok, Facebook, Twitter, and LinkedIn.
  • Event participation. We monitor your competitors’ event activities involving influencers, such as webinars, conferences, and workshops to gauge their brand visibility and community engagement efforts.

Influencer marketing competition analysis

Assess the scope and impact of your competitors’ influencer campaigns and partnerships to fine-tune your influencer marketing strategies.

  • Platform-wide tracking. Famesters experts rack advertising campaigns across all major platforms including YouTube, Instagram, TikTok, and niche blogs to see where and how competitors invest in influencer marketing.
  • Ad format identification. We identify the types of content formats used from Stories ads, dedicated posts and vlogs, shout-outs, or collaborative content, providing insights into the most effective content styles.
  • Volume and reach analysis. Our influencer marketing specialists measure the volume of posts and the reach of your competitors’ influencer campaigns to evaluate campaign size and effectiveness which helps in planning your budget allocation more effectively.
Presentation of competitor research findings

Presentation of competitor research findings

We translate complex data sets and analytics into actionable insights through well-organized, clear presentations.

  • Interactive dashboards. Enjoy dynamic and interactive dashboards that allow you to explore the data and metrics in a user-friendly manner.
  • Clear visual reports. Receive reports filled with graphs, charts, and visuals that make comparing competitors straightforward and highlight strategic insights.
  • Actionable recommendations. Not only do we provide data, but we also offer recommendations on how to use the insights to improve your marketing strategy, enhance competitive positioning, and increase market share.

Custom requests for influencer marketing competitive analysis

Famesters agency offers influencer marketing competitor analysis tailored to your specific needs, from monitoring store rankings across app stores to tracking the growth of social networks and more.

App store rankings monitoring

We track your competitors' rankings continuously across platforms like Google Play and Apple App Store. This includes analysis of visibility, user ratings, and category performance to inform strategic decisions regarding app updates, promotional tactics, and engagement strategies.

Social network accounts growth tracking

In-depth analysis of competitors' social media growth including follower increase rate, engagement rate, and content strategy effectiveness. This service helps in strategizing content creation and marketing to boost social media presence and influencer outreach.

More custom insights

Whether you need to monitor specific metrics, track seasonal trends, or get insights into geographic market penetrations, our services can be customized to meet your precise requirements. Just contact us and tell us what you need – and we will find a competitor research solution for you!

How our influencer marketing competitive analysis works


Input from client. Share your goals and target competitors.



Preliminary competitor research. Our team conducts initial research to outline the scope.



In-depth analysis. We use advanced tools and methodologies for a detailed competitor analysis.



Report compilation. Insights and data are compiled into a comprehensive report.



Review & implement. Discuss the findings and plan your next moves with our experts.

Case studies

Learn for yourself how Famesters agency works and conducts influencer marketing competitive research.

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Create your brand

Establish your brand and promote your products on new markets with the help of content creators.

Make it famous

Scale your influencer marketing efforts to all new levels, grow your brand awareness and loyalty via social media channel.

Learn what our clients say about how the Famesters agency performs competition analysis

Their agility and proactive approach has been instrumental in maximizing our ability to narrow in on what works in our markets and deliver! Bravo!

Laura-Maria Pyter Babbel

The Famesters team immediately understood what type of influencers we were looking to reach the right audience for our game.

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Céline Combelles Konami

We managed to achieve the goals set in specific regions, as well as, subsequently, consolidate and improve the previously achieved results!

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Alex 1XBET

Thanks to Famesters, we saw a substantial increase in traffic, registrations and account verifications from tagged links and also in organic traffic.

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Arina Ambartsumova FxPro

Famesters team is very easy to work with, they understand our needs and can quickly provide Influencer solutions to our marketing problems.

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Adam Cleaver Yager

Ready to dominate your market?

Start with detailed marketing competitor analysis, contact us now!


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