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INFLUENCER MARKETING IN 2025: THE REPORT
Discover the trends, strategies, and expert predictions that will shape the future of influencer marketing. Download the ultimate guide now — for free!
Why you need this ultimate influencer marketing report
The Famesters experts have crafted the report to help you unlock the insights that drive results.
Platform stats
Data on Instagram, TikTok, YouTube, and more — know where your audience spends time.
Consumer behavior trends
Learn how social media is reshaping purchasing decisions.
Emerging strategies
Discover the shift to long-term influencer partnerships and ROI-focused campaigns.
Expert predictions
What top industry experts expect in 2025 — and how to prepare.
Things about influencer marketing you need to know for 2025
The Famesters team has carefully compiled everything you need to understand and succeed in influencer marketing. This report is full of practical insights, real-world data, and useful tips to help you get the most out of your campaigns. Whether you’re new to influencer marketing or looking to improve your strategy, this report is for you!
- Budgets are rising: more than half of brands are increasing their influencer marketing budgets in 2025.
- Brands are shifting focus from just impressions to deeper audience interactions like comments and shares.
- While TikTok, Instagram, and YouTube lead, platforms like LinkedIn and Twitch are gaining traction in niche areas.
- Bigger campaigns, broader reach: the majority of brands now work with a greater number of influencers for each campaign.
- Preferred metrics: reach and impressions are key, but engagement and conversions are still crucial. Also, brands don’t abandon tracking sales resulting from influencer campaigns.
- Consumers trust influencers: younger audiences place significant trust in influencers, with Gen Z and Millennials leading the way in buying decisions.
- And more data, analytics, and insights!
Key insights and sneak peeks into the influencer marketing report
A glimpse into the future of influencer marketing:
Data-driven influencer marketing
Brands are focusing more on data to measure success. Metrics like engagement, conversions, and ROI are becoming the main way to evaluate campaigns. This shift shows that brands are looking for measurable outcomes and reliable analytics to guide their influencer strategies.
Nano-influencers on the rise
Nano-influencers, who have smaller but highly engaged audiences, are becoming the go-to choice for brands. Today, almost half of companies prefer to collaborate with nano-influencers. Their authentic and personal connections with followers make them a powerful marketing tool, especially for niche or highly targeted campaigns.
Platform preferences
TikTok continues to dominate as the platform of choice for influencer marketing, with the majority of brands using it to reach younger audiences. Instagram remains a strong player for visually appealing content, while YouTube is favored for longer, in-depth campaigns. Learn more about how brands work with influencers on other platforms like Twitch from our report.
Higher quality leads from influencer marketing
Brands report that influencer marketing delivers higher-quality customers compared to other channels. These customers tend to spend more on premium products or additional items, making influencer marketing a valuable channel for building strong, profitable customer relationships.