- From viewers to players: how Famesters created Playbet.io’s success on Twitch
- Published 04/06/2025
- 3 min Read
- Written by Julia Shandrokha
Playbet.io is a rising player in the virtual casino industry. The company provides users with a wide selection of slots, live casino games, and sport events to bet on, supported by quick cryptocurrency transactions for deposits and withdrawals. But to grow in desirable regions – Canada, Germany, and Sweden, – Playbet.io needed to reach new audiences. That’s when Famesters stepped in to make things happen.
We knew exactly how to get the right people interested in Playbet.io. To help the brand attract new users and boost its awareness, Famesters launched a Twitch advertising campaign. The plan was to make this campaign not just about ads, but about engagement, driving quality traffic to the platform and getting gamers hooked.
Table of contents
Campaign goals
Playbet.io set the goal to reach new audiences, bringing in fresh traffic and building a solid reputation for the brand. One of the points of the campaign was to spark curiosity among audiences who were unfamiliar with the platform to make them see the fun in it. But the campaign wasn’t just about visibility, it was about creating trust and loyalty among potential users. By engaging gaming communities, Playbet.io aimed to create a loyal user base that would stick around for a long time.g
How Famesters made it happen
Twitch was the perfect platform for this campaign because of its massive gaming audience who love a good challenge and a bit of risk. Which is perfect for Playbet.io. To help the brand to achieve its goals, Famesters’ team strategically selected 7 streamers from Canada, Germany, and Sweden who could effectively connect with their viewers and showcase the platform in an authentic way. We ensured that the campaign effectively reached the intended demographic. Each of these streamers hosted between 5 to 10 exclusive broadcasts where they played on Playbet using demo accounts. But we intended not only to show the games, but also to create an experience for the audience. Viewers got to watch real-time gameplay, see wins and losses, and feel the excitement.
But just streaming wasn’t enough. Famesters took extra steps to ensure maximum engagement:
- Bonus links and chatbots: viewers got special welcome bonuses through chatbots, making it easy to sign up and play.
- Eye-catching banners: company’s branding was everywhere – during streams, in chat, and even within the channel description – to increase brand visibility and encourage interaction.
- Custom Graphics: Professionally designed visuals made Playbet.io look even more appealing to potential players.
The combination of these methods successfully drove interest and encouraged users to explore Playbet.io further.
The results speak for themselves
The campaign delivered impressive numbers:
The campaign took off, pulling in a lot of engagement and solid conversion rates. Streamers performed exceptionally well, keeping their audiences engaged and driving more traffic to the platform. In total, the campaign brought in 7,555 clicks, showing strong interest in Playbet.io.
From those clicks, 499 people signed up. Players were actively participating in the platform’s gaming offerings and 95 of them made their first deposit, giving us a solid 31.9% conversion rate from registration to deposit. One of the biggest wins was the massive reach. Around a million viewers got acquainted with what Playbet.io has to offer. Each streamer went live 5-10 times, which worked well, and the data suggests that even more broadcasts per influencer could push engagement and conversions even higher.
All in all, Famesters didn’t just help Playbet.io run an ad campaign. We built a bridge between the brand and passionate gamers, turning casual viewers into active players. By choosing the right influencers and using smart promotional tactics, Famesters made sure Playbet.io got the attention it deserved. And with nearly a third of new users making deposits, it’s clear the campaign was a win.
If you loved what we did for Playbet.io, let’s achieve the same for you. Contact us at hey@famesters.com to explore the possibilities!
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