- Why FinTech brands should invest in influencer marketing: benefits, trends, tips
- Published 12/05/2023
- 5 min Read
- Written by Julia Shandrokha
Table of contents
By partnering with social media influencers, businesses can tap into their large and engaged audiences, and reach a wider audience in a more authentic and relatable way. This is why influencer marketing is highly valued by marketers and brand owners. In fact, 80% of marketing experts admit that influencer marketing is effective and helps grow businesses a lot, according to the BuzzGuru research.
Buzzguru.com
However, for FinTech brands, marketing their products and services can be a unique challenge. The world of FinTech is complex and rapidly evolving, and consumers may be skeptical or cautious about new financial products or services. In this article, we’ll explore why FinTech brands should consider investing in influencer marketing, and how this strategy can help them overcome these challenges and connect with their target audience.
BENEFITS OF INFLUENCER MARKETING FOR FINTECH BRANDS
Despite the challenges that FinTech brands face, influencer marketing can be an effective strategy for these companies. The Famesters influencer marketing agency has been preparing, launching, managing, and analyzing FinTech influencer marketing campaigns for 6+ years – we know the results are outstanding from experience. Here are some of the key benefits of influencer marketing for FinTech brands.
BUILDING TRUST AND CREDIBILITY WITH THE AUDIENCE
Trust is crucial in the world of finance, and consumers may be hesitant to trust new financial products or services. However, by partnering with trusted influencers who have a strong reputation in the industry, FinTech brands can build trust and credibility with their audience. Influencers can act as a bridge between the FinTech brand and its potential customers, helping to establish a relationship based on trust and mutual interest.
INCREASING BRAND AWARENESS AND REACH
Influencer marketing can also help FinTech brands increase their brand awareness and reach a wider audience. Influencers often have large and engaged followings on social media, and by partnering with the right influencers, FinTech brands can tap into this audience and introduce their products or services to new potential customers. This can be especially useful for newer FinTech companies that are still building their brand and trying to establish themselves in the market.
DRIVING CUSTOMER ACQUISITION AND REVENUE
Ultimately, the goal of any marketing strategy is to drive customer acquisition and revenue. Influencer marketing can help FinTech brands achieve this goal by reaching a targeted audience and driving them to take action, such as signing up for a new financial service or purchasing a new product. By partnering with the right influencers and creating compelling content, FinTech brands can leverage the power of influencer marketing to drive customer acquisition and increase revenue.
TRENDS IN FINTECH INFLUENCER MARKETING
Influencer marketing is constantly evolving, and there are some key trends in FinTech influencer marketing that FinTech brands should be aware of. Here are a few of the most widespread ones.
MICRO-INFLUENCERS
Micro-influencers are social media influencers with a smaller (10,000-100,000 followers on a social media platform like YouTube, Instagram, TikTok, Twitch, etc.) but highly engaged following. These influencers typically have a niche focus and can be a great way for FinTech brands to reach a specific audience. For example, a FinTech brand that specializes in student loans might partner with a micro-influencer who has a following of college students or recent graduates.
INFORMATIVE AND EDUCATIONAL CONTENT
In the world of FinTech, consumers may need more information or education about a new financial product or service before they’re willing to try it. Influencers who create informative and educational content about personal finance or financial literacy can be a valuable partner for FinTech brands. By creating content that helps demystify the world of finance, these influencers can help FinTech brands build trust and credibility with their audience.
INFLUENCERS WITH A STRONG UNDERSTANDING OF THE INDUSTRY
In the world of FinTech, it’s important to partner with influencers who have a strong understanding of the industry and can create content that resonates with the target audience. Influencers who have experience in finance or who specialize in financial education can be a valuable partner for FinTech brands. By partnering with influencers who have a deep understanding of the industry, FinTech brands can ensure that their content is accurate, informative, and engaging.
By staying up-to-date on these trends and partnering with the right influencers, FinTech brands can create influencer marketing campaigns that resonate with their target audience and drive results.
TIPS FOR LAUNCHING A SUCCESSFUL FINTECH INFLUENCER MARKETING CAMPAIGN
Launching a successful influencer marketing campaign in the world of FinTech requires careful planning and execution. Here are some tips to keep in mind:
SET CLEAR GOALS AND KPIS
Before launching an influencer marketing campaign, it’s important to define clear goals and KPIs (key performance indicators) to measure the success of the campaign. For example, the goal of the campaign might be to increase sign-ups for a new financial service, and the KPIs might be the number of sign-ups or the cost per acquisition.
CHOOSE THE RIGHT INFLUENCERS
Choosing the right influencers is key to the success of any influencer marketing campaign. FinTech brands should look for influencers who have a strong understanding of the industry and a highly engaged following that matches the target audience. It’s also important to ensure that the influencer’s values align with the brand’s values and messaging.
CREATE COMPELLING CONTENT
Influencer marketing campaigns rely on creating interesting content that resonates with the target audience. For FinTech brands, it’s important to create content that is informative, educational, and engaging. This might include tutorials, how-to guides, or personal stories about how a financial product or service has helped the influencer.
ENSURE COMPLIANCE AND TRANSPARENCY
In the world of finance, compliance and transparency are crucial. FinTech brands should ensure that all content created by influencers complies with relevant regulations and guidelines. Additionally, it’s important to ensure that all sponsored content is clearly disclosed as such to avoid any confusion or distrust among the audience.
By following these tips, FinTech brands can launch successful influencer marketing campaigns that help them connect with their target audience and achieve their marketing goals. The Famesters influencer marketing agency can help you with this: we are ready to do research, analyze your competitors, and build a successful influencer marketing strategy for your FinTech company.
SO WHY SHOULD FINTECH BRANDS INVEST IN INFLUENCER MARKETING?
In today’s digital age, influencer marketing has become a powerful tool for brands to reach and engage with their target audience. In the world of FinTech, where consumers may need more education and information about financial products and services, influencer marketing can be particularly effective.
By partnering with the right influencers and creating compelling content, FinTech brands can build trust and credibility with their audience, driving engagement and conversions. And by staying up-to-date on the latest trends in FinTech influencer marketing and adhering to best practices, they can launch successful campaigns that drive results.
Overall, investing in influencer marketing can be a valuable strategy for FinTech brands looking to connect with their target audience and grow their business. By leveraging the power of social media influencers, FinTech brands can cut through the noise and reach consumers where they are spending their time online. Contact the Famesters agency if you need more information, some insights, or are ready to boost your FinTech brand with the help of influencers.
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