Famesters

AI in influencer marketing: a 2024 report. Get your free copy now

Leverage the power of influencer marketing in the UK with us

We craft performance-driven strategies that resonate with the UK's diverse and discerning audience. Strategically tapping into the UK's digital natives, we curate campaigns that become conversations.

We help market leaders promote their products and services all over the world

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How the Famesters influencer marketing agency operates in the UK

Test

We dedicate an initial part of the budget to gauge the UK market response, leveraging diverse influencers and platforms.

Analyze

Harnessing real-time analytics, we refine and optimize, ensuring alignment with UK market dynamics.

Scale

Amplifying successful tactics, we maximize ROI, tailoring strategies to the unique UK audience landscape.

Why brands choose Famesters to manage their influencer marketing in the UK

As the digital landscape of the UK evolves, we've been at its forefront, driving influencer campaigns that echo authenticity. From gaming aficionados in Manchester to fintech gurus in London, we understand the UK pulse.

AI-powered expertise

In an age where genuine connections matter, our AI-driven approach goes beyond surface-level metrics. By analyzing intricate data patterns, we ensure that your brand not only finds its ideal influencer match but truly resonates within the UK's diverse digital audience. Our technology comprehends the subtle nuances of the British influencer landscape, ensuring that every collaboration is bespoke and impactful.

Instagram influencer marketing
Instagram influencer marketing

Guaranteed results

We don't just set benchmarks; we surpass them. With our deep-rooted understanding of the UK market, our campaigns are not just about visibility but about creating lasting imprints. Our assurance goes beyond contractual obligations to ensure that every campaign translates into measurable growth, strengthening your brand's foothold in the UK.

Full-cycle management

promotions; it's about weaving stories that captivate. From initial brainstorming sessions to the final applause of a successful campaign, we ensure you're in the loop without the loop-holes. Our dedicated teams working in the UK market ensure that every step is meticulously planned, executed, and refined, offering you a seamless and efficient experience.

Instagram influencer marketing
Instagram influencer marketing

Data-driven decisions

In our digital world, intuition is guided by insights. Every strategy we craft, every influencer we recommend, and every campaign we execute is grounded in robust UK-specific data. By merging the art of storytelling with the precision of analytics, we ensure that our decisions not only align with your brand's ethos but also tap into the heartbeats of the UK audience, ensuring unmatched precision and peak performance.

We help you cover the most relevant and popular platforms in the UK

In the digital mosaic of influencer platforms, each has its unique rhythm and resonance. At Famesters, we recognize these nuances and ensure that your brand seamlessly integrates and stands out. Whether it's the vibrant short videos of TikTok or the in-depth storytelling on YouTube, we tailor every campaign to the platform's unique essence and the British audience's preferences.

YouTube

Reaching over 35 million active UK users monthly! YouTube's vast UK audience seeks engaging, longer-form content. From comprehensive product reviews to in-depth brand narratives, we craft strategies that leverage the platform's strength, ensuring that your brand story unfolds seamlessly and captivates the British viewer.

TikTok

There are almost 4 million active TikTok users in the UK, with an average daily use of 41 minutes. The vibrant and dynamic world of TikTok demands quick, catchy, and relatable content. Our strategies for TikTok are rooted in understanding the British pulse – the humor, the trends, the cultural nuances. From snappy challenges to viral dances, we ensure your brand not only participates but leads conversations, resonating deeply with the UK's youthful and energetic audience.

Instagram

Here, your brand can engage with over 30 million British users daily. Instagram is where aesthetics meets narratives. Our campaigns harness the visual prowess of Instagram, from stunning imagery to captivating Stories, ensuring that your brand creates memorable moments. Tailored to the UK audience, we tap into local trends, cultural moments, and more, making your brand a household name in British digital conversations.

CASE STUDIES

Learn for yourself how the Famesters influencer marketing agency works. Check our case studies that show how exactly brands benefit from us.
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Create your brand

Establish your brand and promote your products on new markets with the help of Instagram influencer marketing.
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Make it famous

Scale your influencer marketing efforts to all new levels, grow your brand awareness and loyalty via social media channel.
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Hear from our clients about how the Famesters agency helps with
influencer marketing

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Céline Combelles Konami

The Famesters team immediately understood what type of influencers we were looking to reach the right audience for our game.

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Alex 1XBET

We managed to achieve the goals set in specific regions, as well as, subsequently, consolidate and improve the previously achieved results!

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Arina Ambartsumova FxPro

Thanks to Famesters, we saw a substantial increase in traffic, registrations and account verifications from tagged links and also in organic traffic.

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Adam Cleaver Yager

Famesters team is very easy to work with, they understand our needs and can quickly provide Influencer solutions to our marketing problems.

Keen on revolutionizing your brand's narrative in the UK? Our expertise is your tool. Dive into bespoke influencer strategies curated for Britain's digital domain.

Frequently asked questions about influencer marketing in the UK

The UK boasts a diverse and digitally connected audience, with a vast majority active on social platforms: for example, 35% of the UK population use YouTube, and 46% of the UK use Instagram. By leveraging influencer marketing, brands can tap into pre-established trust and reach specific demographic groups in authentic, relatable ways. Given the nuances of British culture, influencers often bridge the gap between brands and their target audiences, making marketing campaigns more effective and resonant.

At Famesters, we employ a combination of AI-powered expertise and manual vetting. Our AI system scans potential influencers for audience demographics, engagement rates, and content style. Post this, our team manually reviews shortlisted influencers for brand alignment, ensuring their values and voice resonate with yours. This two-fold approach ensures a perfect match tailored to the UK market.

Our full-cycle management encompasses every step of your influencer campaign. Starting with strategy formation based on in-depth UK market insights, we move to influencer matchmaking and negotiation. Once campaigns are live, we monitor real-time performance, ensuring timely adjustments if needed. Finally, we provide comprehensive post-campaign reports, evaluating successes and areas of improvement.

Localisation is key. While platforms like YouTube, Instagram, and TikTok have a global presence, the content that resonates varies by region. We tap into local trends, cultural moments, and British sensibilities to tailor content. From leveraging UK-specific holidays and events to understanding the British sense of humour, our strategies are crafted to ensure maximum engagement from the British audience.

Success in influencer marketing is multi-faceted. We look at a combination of quantitative and qualitative metrics. These include engagement rates, reach, conversions, and ROI. Specific metrics depend on your brand’s objectives and the campaign’s KPIs. Additionally, we gauge brand sentiment, audience feedback, and content resonance specific to the UK audience. This holistic approach ensures not just numerical growth, but also enhanced brand love and loyalty within the UK.