Staying on top of mobile app trends is tough. Usage patterns change fast, and what worked last year might not cut it today. On top of that, keeping users engaged is harder than ever, and figuring out which marketing strategies actually pay off can feel like guesswork.
This report is here to make sense of it all. It digs into the numbers and trends shaping the mobile app landscape right now. You’ll get a clear picture of how user behavior is shifting, where the money is flowing, and which marketing approaches are delivering real results. Instead of vague predictions or generic advice, we break down the data and explain what it means in practical terms. Whether you’re planning your next campaign or just trying to understand where the market is headed, this report will give you the tools to make smarter decisions.
Mobile app revenue keeps climbing. We break down the numbers to show how the market is expanding and why it’s on track to hit $330 billion in 2025. You’ll see which factors are driving this growth and how changes in technology are making apps even more essential.
People aren’t just using apps more — they’re depending on them. From messaging and streaming to shopping and organizing, apps are where users are spending most of their mobile time. This report explains how that shift happened and why it’s sticking, even as downloads start to slow down (just a bit).
We’ve gathered 10 top app marketing trends for you! Also, here’s a sneak peek: mobile apps and influencers are working well together, but not all approaches deliver. We’ve got data on which influencers are most effective and which app categories are using them the most. You’ll see what the numbers say about working with influencers to get real results.
Apps are changing fast, especially with new tech coming into play. Generative AI, augmented reality, and mobile shopping are becoming more popular, and they’re pushing apps to do more. We look at why these trends are growing and what they mean for anyone involved in mobile apps.