FxPro is considered the  #1 Forex & CFD broker – with  95+ industry awards, including the “'Best Broker' as voted by the Financial Times 2015-21” The company is acknowledged around the world and authorized by international conduct regulators, such as the FCA, CySEC, FSCA, and SCB. FxPro allows to trade world markets: oil, gold, currencies, and more CFDs. FxPro offers Contracts for Difference on 6 asset classes: Forex, Shares, Spot Indices, Futures, Spot Metals, Cryptocurrencies, and Spot Energies.

Challenges

FxPro came to us needing not only ad publications on social media but also creative ad content made by influencers – especially Latin American influencers living luxury lives.

Also, we highlighted the major goals of the influencer-marketing campaign for FxPro: increasing awareness, the number of registrations and deposits.

FxPro aimed at the Latin America, Asia, and MENA regions. The portrait of the desired influencer was clear: it was a creator with high ER making finance-related content. FxPro also accepted in the influencers who were interested in financial topics and had a high living standard.

Solution

We decided to use classical ad integrations for YouTube videos. Influencers explained the benefits of the FxPro trading platform and told how easy it is to use it. This approach attracted new audiences and got FxPro new registered users and depositors as expected.

We found 189 relevant influencers and selected the best 79 of them for the campaign. 68 of them appeared to be the perfect match and launched ads with us. The entire process took us only 4 days.