- How to leverage mobile app influencer marketing to get more users
- Published 24/04/2023
- 5 min Read
- Written by Julia Shandrokha
Table of contents
Are you looking for ways to get your mobile app noticed? Utilizing influencers’ social media power is an effective way to raise awareness of your brand and attract more new users. And there’s even more: the quality of traffic from influencer marketing is highly acclaimed by marketing experts, the BuzzGuru research shows:
If you’ve been searching for the best methods to capitalize on the power of influencer marketing, this article is for you. Here, we’ll offer an in-depth look at how optimizing your reach with strategic influencer partnerships can help increase downloads and generate positive reviews for your mobile app. We’ll also explain why developing relationships with relevant people is important, as well as provide tips on selecting the right influencers to promote your mobile application.
So let’s dive into it and discover why utilizing influencer marketing is one key ingredient to successfully launching a successful mobile app.
IDENTIFY INFLUENCERS WHO ARE RELEVANT TO YOUR MOBILE APP’S TARGET AUDIENCE
To understand what influencers will work the best for your mobile app’s influencer marketing campaign, you have to research your target audience first, learn what it likes and dislikes, and what’s trending among your potential users. It is important to identify which influencers would most appeal to your target demographic, as well as which ones have the largest reach.
Thorough research means researching the customer or client base, trends in the industry, and learning about the competition.
A combination of social media analytics, competitor analysis, and market research can help you determine the optimal influencers to partner with in order to achieve your marketing goals.
Learn where your audience is: for example, gaming communities are large and strong on YouTube and Twitch; sports enthusiasts are present on YouTube, Instagram, and TikTok; those interested in beauty products and skincare can be found on Instagram, YouTube, and TikTok as well. Choose the platform to further discover the influencers on it that attract the most attention of your target audience.
Learn what your competitors are doing. See what influencers they collaborate with, what type of ads they create, and how they perform. To get more precise data, use influencer marketing tools or work with an agency like Famesters. We can provide you with detailed information on what content from your competitors the target audience liked and engaged with the most. Armed with this knowledge, one can most effectively present a mobile application so as to reflect positively on its marketability while also developing a good working relationship with influencers.
Additionally, researching the engagement rate of an influencer’s content is important in order to ensure that the message you are sending is being seen and heard by your desired customer base.
REACH OUT TO INFLUENCERS WITH COLLABORATION PROPOSITIONS
Most of the influencers have a specific email address for brand offers, you can find the address in their account description. Also, some of them accept propositions via social media direct messages – for example, on Instagram or Twitter.
There also are influencers who have managers to communicate with brands at least at the beginning. And then there are influencers who are exclusively working with agencies like Famesters, so you need to contact the agency to get the influencer to promote your mobile app.
Creating personal relationships with influencers who talk about topics relevant to your product or service is the key for driving brand awareness and gaining valuable content that audiences will enjoy. Successfully engaging with influencers allows you to form a mutually-beneficial relationship, which, in turn, increases the success of both brands.
When drafting emails and messages, make sure they are professional and provide detailed information on your request, such as objectives, deadlines, and expectations. Engaging the right group of influencers in this manner can set you up for success moving forward.
Here are some tips on how to reach out to content creators:
- Personalize each email and message by addressing the influencer by name and referencing their work or social media presence.
- Be clear and concise about the details of the collaboration you are offering, including what benefits the influencer can expect to receive.
- It’s also important to outline any requirements or expectations you have for the collaboration.
- Finally, be sure to end the email on a positive note, thanking the influencer for their time and expressing your excitement at the possibility of working together.
SIGN CONTRACTS WITH INFLUENCERS, ESTABLISH TERMS
When signing a contract with an influencer, it is important to establish clear and equitable terms.
Make sure the influencer is entitled to all applicable fees and royalties for their work in the agreement.
Also, put in protections so that the work the influencer does for your mobile app cannot be used after the contract ends by anyone except yourself (or the influencer) without your written consent.
The contract should also explicitly spell out what ownership rights you have versus what rights they keep, providing details like who owns any jointly created assets and how those will be used. To utilize the user generated content and maximize the ROI, include a clause on further use of content in advertising.
Finally, include details such as payment structure, deadlines, and expectations to ensure both parties are adequately protected while also respecting each other’s rights.
A well-crafted influencer contract can help your business maximize its success through ROI-driving brand partnerships and minimize risks.
HELP INFLUENCERS CREATE COMPELLING CONTENT THAT IS TAILORED TO THE INFLUENCER’S STYLE AND YOUR BRAND’S INTERESTS
Working with influencers to create successful content is a great way to reach your target audience. To produce content that resonates with the followers and aligns with your brand interests, it’s important to craft ideas that every influencer can shape according to their own personal style. It’s important to have a fairly detailed brief and explain the influencer your brand, mobile app, ideas and expectations. But it’s just as important to encourage the influencer to be creative and add their personal style to the ads.
Making sure the content reflects the influencers’ authentic selves helps create an impactful connection with their followers that will remain meaningful over time, and for your brand this means the influencer’s followers will become and remain loyal customers, trusting the brand their favorite influencer creates content about. When done right, this type of collaboration allows brands to communicate ideas that are created in unison by the influencers and your own team.
WRAPPING UP
Working with influencers to reach an untapped market can be incredibly powerful. With the right influencer, you can amplify your mobile app’s reach, engage with a larger audience, and generate more downloads.
However, approaching and managing an influencer relationship is no simple feat. By doing in-depth research on potential influencers, drafting a formal contract, and monitoring the partnership on a regular basis, you can reduce the risk of experiencing any bumps along the way.
As long as you take it step-by-step and are patient when it comes to evaluating results and listening to feedback from users, working with influencers should be successful for your mobile app.
Ultimately, influencer marketing is an effective way to build awareness for your app, get quality leads from customers who are already interested in similar products or services like yours, set yourself apart from competitors – most importantly, bring in additional downloads.
If you need help with any aspect of your influencer marketing for apps campaign or want someone experienced to run the campaign for you from A to Z and get your mobile app the best results possible, contact Famesters. We have 6+ years of experience in promoting mobile apps of all kinds with influencers on all the most popular platforms like YouTube, TikTok, Instagram, and Twitch. We are ready to set our expertise at your service.
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