- Pet influencers that can help grow and scale your business
- Published 07/03/2025
- 12 min Read
- Written by Anastasia Zaichko
Table of contents
Pet influencers aren’t just cute faces filling up social media feeds — they’re one of the most effective ways to capture attention, build trust, and drive real business growth. Their ability to create instant emotional connections with audiences makes them some of the most valuable partners for brands looking to expand their reach and turn followers into loyal customers.
And the timing couldn’t be better. The pet industry is booming, fueled by rising pet ownership, increased spending on high-quality products, and the explosion of pet content across Instagram, TikTok, and YouTube. According to the Morgan Stanley report, annual household pet expenditures are expected to climb to $1,445 per pet by 2026 and $1,733 by 2030. That’s billions of dollars in spending power, much of it influenced by digital content.
So why are pet influencers such a game-changer for businesses? It comes down to three key factors:
- High engagement rates. People love sharing, commenting, and engaging with pet content more than almost any other type of online media.
- Emotional connection. A pet’s charm creates an instant bond with audiences, making promotional content feel organic rather than forced.
- Trusted recommendations. Consumers are far more likely to buy a product when it’s recommended by an account they follow and trust, and pet influencers have some of the most devoted fan bases online. In fact, 61% of consumers trust influencers’ recommendations more than brands’ content (only 38%).
- Here you can learn more about how influencer marketing impacts consumer behavior.
This article is crafted by the Famesters influencer marketing agency experts for brands that want to harness the power of pet influencers to scale their business, marketers searching for authentic partnerships that deliver results, and startups looking to tap into the world of pet and lifestyle marketing. Whether you’re launching a new pet product, expanding into new markets, or simply looking for creative ways to boost brand awareness, these pet influencers can help you get there.
Why pet influencers are essential for business growth
People don’t scroll past pet content — they stop, watch, like, and share. That’s what makes pet influencers such an effective way to reach new customers. Unlike traditional ads, which consumers often ignore (and don’t forget about banner blindness), pet influencers create content that feels organic, entertaining, and trustworthy. Their audiences aren’t just passive viewers; they actively engage, forming emotional connections that translate into stronger brand loyalty and higher sales.
People trust cute, wholesome content more than traditional ads
Trust is everything in marketing, and few things build trust faster than an adorable dog or a charismatic cat. People see pet influencers as genuine, and when they recommend a product, it feels like a personal endorsement rather than a paid advertisement. That’s why pet influencer campaigns often outperform traditional influencer marketing — consumers don’t feel like they’re being sold to, but rather introduced to a product in a way that’s fun, relatable, and real.
Pet influencers outperform human influencers in engagement
Pet content spreads fast. Whether it’s a cat pressing speech buttons or a golden retriever testing out a new toy, these videos rack up millions of views with ease. Experimental studies show that pet influencers have higher engagement rates than human influencers in similar categories. That means more likes, shares, comments, and, ultimately, more exposure for the brands they partner with. This level of engagement translates directly into brand visibility and sales, making pet influencers a smart investment for any business looking to scale.
They work across industries, not just pet brands
Pet influencers aren’t just for pet food and accessories. Their broad appeal makes them a great fit for travel brands, home decor, wellness products, technology, and even fashion. A stylish dog can promote high-end accessories, a well-traveled cat can showcase pet-friendly hotels, and a health-conscious pet owner can introduce their audience to fitness gear, supplements, or smart home products. Their ability to integrate into different industries gives brands endless possibilities for creative collaborations. In the end, the ones who consume pet influencer content are human consumers.
Choosing the right pet influencer for your business
Not all pet influencers are the same, and choosing the right one depends on your goals, budget, and audience. Here’s how different influencer tiers can help businesses at every stage of growth:
- Mega-influencers (1M+ followers): Best for brands looking to go big. These influencers offer massive reach and global recognition, making them ideal for large-scale awareness campaigns.
- Macro-influencers (100K – 1M followers): A strong balance of reach and influence, macro influencers drive high visibility while maintaining strong audience trust. Great for brands aiming to boost sales and credibility.
- Micro-influencers (10K – 100K followers): These influencers often have higher engagement rates than mega- and macro-influencers. Their audiences are highly targeted and loyal, making them perfect for niche products and cost-effective marketing campaigns.
- Nano-influencers (1K – 10K followers): Small but mighty, nano-influencers have incredibly engaged communities and are ideal for small businesses or local campaigns. They bring authenticity and personal connections that can lead to higher conversion rates.
No matter the size of the influencer, the key is alignment. The best partnerships happen when a brand’s product naturally fits into a pet influencer’s content, making it feel seamless rather than forced. When done right, pet influencers don’t just promote products — they create stories, build trust, and drive real business growth.
How exactly to choose the right pet influencer for your campaign?
Not every pet influencer is the right fit for your brand. Choosing the best partner isn’t just about finding the cutest dog or the fluffiest cat — it’s about strategy. A smart partnership can drive real results, whether that means more brand awareness, increased sales, or deeper audience engagement. Here’s how to make sure you’re investing in the right pet influencer for your goals.
Start with clear goals
Before reaching out to a pet influencer, define what you want to achieve. Are you looking to:
- Increase brand awareness? Mega or macro influencers with a large reach might be your best bet.
- Boost engagement? Micro and nano influencers often have the most loyal, interactive communities.
- Drive sales? Partnering with an influencer who creates authentic product integrations will likely yield the best results.
Your goal will determine the type of influencer you should work with, the content format that makes sense, and how you should measure success.
Make sure the pet influencer’s audience matches your target customers
It’s not just about the influencer — it’s about who follows them. You need to know:
- Who engages with their content? Are their followers pet owners? Are they young professionals, families, or retirees?
- Where are their followers located? If you’re a U.S.-based brand, a pet influencer with 85% of their audience in Australia, even a very famous one with high ER, might not help you.
- Do their followers align with your brand’s ideal customer? If you sell premium pet products, you want an influencer whose audience is willing to spend on quality, not just someone who follows them for cute videos.
Engagement rate matters more than follower count
Don’t get distracted by big numbers. A pet influencer with 1 million followers sounds impressive, but if their posts only get a handful of likes and comments, their audience isn’t really paying attention.
A smaller account with high engagement — likes, shares, comments, and video views — often delivers better results. A 100K-follower account with a 10% engagement rate will get you more interaction and potential conversions than a 1M-follower account with 1% engagement.
Always ask influencers for their engagement metrics before committing to a partnership.
Choose the right social media platform for your brand
Each platform has different strengths. Where you focus depends on the type of content you want to create and where your ideal customers spend their time.
- Instagram: Perfect for visual storytelling. Ideal for brands with strong aesthetics — think pet apparel, home products, or premium pet food. Reels and carousel posts work well for showcasing products.
- YouTube: Best for long-form content and product reviews. If you want detailed demonstrations, unboxings, or tutorials, YouTube provides a more in-depth platform to engage viewers.
- X(Twitter)/Threads: Good for niche discussions and community building. While not a major driver for influencer marketing, these platforms work well for brands that want to engage in conversations, respond to trends, and build brand voice.
How to work with pet influencers to scale your business
Partnering with a pet influencer may be about paying for a quick shoutout and hoping for the best, but it’s not the smartest approach. To get real results, you need the right strategy — one that builds trust, feels authentic, and delivers measurable impact. Here’s how to make sure your collaboration isn’t just another post in a crowded feed but a powerful driver of growth for your brand.
Create authentic campaigns that tell a story
A good pet influencer partnership isn’t just about slapping a logo on a photo — it’s about storytelling. The most successful campaigns integrate your product into the influencer’s everyday life in a way that feels natural and engaging.
Think beyond a generic “buy this now” post. Instead:
- Have an influencer demonstrate your product in action. A dog bed isn’t just a dog bed — it’s where their pup curls up after an adventure.
- Focus on long-term partnerships. One post might get likes, but a series of posts that build familiarity with your brand creates real trust. Most of the brands acknowledge that this approach drives better results: 63.4% of them prefer repetitive partnerships with influencers.
- Leverage video content. Videos generate 1200% more shares than other forms of content. Also, 66% of consumers say short videos are the most engaging. Short-form clips on TikTok and Instagram Reels are the fastest way to capture attention.
View this post on Instagram
Doug the Pug advertising “his” product line
When an audience sees a product genuinely fitting into an influencer’s life, they’re far more likely to trust it — and buy it.
Offer incentives beyond just a payment
Cash payments are expected, but the best collaborations offer more than just a paycheck. Pet influencers love working with brands that bring value beyond the transaction. Think about what you can offer that makes your brand stand out.
Consider:
- Exclusive access to new products before they launch.
- Custom pet gear or personalized products featuring the influencer’s pet.
- Giveaways and discount codes that make the audience feel like they’re getting something special.
- Experiential partnerships, like sponsoring a pet-friendly travel experience or event.
A creative, thoughtful approach makes influencers more excited about the partnership—and that enthusiasm shows in their content.
Track ROI and engagement metrics
The best pet influencer partnerships should drive real business results. Before launching a campaign, set clear goals for what success looks like.
- If your goal is brand awareness, track impressions, shares, and reach.
- If you’re focused on engagement, monitor likes, comments, and follower growth.
- If sales are the priority, use unique promo codes or affiliate links to measure conversions.
Make sure to check in on performance throughout the campaign. If something isn’t working, adjust the content strategy or test a different influencer. Data-driven adjustments can turn an average campaign into a great one.
Here’s an article to help you set goals the SMART (specific, measurable, attainable, relevant, and time-bound) way: How to set and measure influencer marketing KPIs
Top 10 pet influencers that can help scale your business
Pet influencers are fun to watch — and they drive real engagement, build brand trust, and influence purchasing decisions. The right pet influencer can introduce your brand to an engaged audience: pet influencers are trusted voices in the pet community. Their followers look to them for recommendations, whether it’s the best pet food, the latest grooming products, or must-have pet accessories. That’s what makes them such a powerful tool for brands looking to grow.
Below are ten standout pet influencers, each with a unique niche, strong engagement, and a loyal following that brands can tap into for growth.
Nala Cat — The most followed cat on Instagram (Instagram, TikTok)
- Target audience: Pet lovers, families, millennials, and Gen Z
- Content: Cute lifestyle photos, dress-up sessions, product collaborations
- Best for brand partnerships: Pet food, luxury pet accessories, lifestyle products
Nala isn’t just an Instagram-famous cat — she’s a powerhouse. With a Guinness World Record for being the most-followed cat on Instagram, her content is a mix of cozy pet photography, product endorsements, and wholesome storytelling. Her partnerships with Bissell, Friskies, and Petsmart prove that a well-matched brand can see major engagement spikes. If you’re in the pet industry, working with Nala means instant credibility.
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Juniper Foxx — The Internet’s favorite domestic fox (Instagram, YouTube, TikTok)
- Target audience: Eco-conscious consumers, pet owners, wildlife enthusiasts
- Content: Animal rescue stories, educational content, behind-the-scenes with multiple rescue animals
- Best for brand partnerships: Sustainable pet brands, outdoor gear, ethical pet products
Juniper is more than a pet influencer — she’s an ambassador for animal rescue and ethical pet ownership. Her content showcases her playful, quirky nature alongside other rescued animals, including opossums, raccoons, and even snakes. She’s a goldmine for eco-friendly brands looking to align with ethical messaging.
@juniperfoxx One thing my girl doesn’t complain about is a pedicure 💅🏼 – – – #juniper #fox #redfox #wildlife #sanctuary #pawdicure ♬ original sound – Juniperfoxx
Tiger Blaze — High-fashion meets pet lifestyle (Instagram. TikTok)
- Target audience: Fashion-forward pet owners, dog lovers, lifestyle enthusiasts
- Content: Canine fashion, pet accessories, dog-friendly travel
- Best for brand partnerships: Luxury pet fashion, travel, premium grooming products
Tiger Blaze is proof that pets can be fashion icons too. With a curated feed that mixes high-end pet fashion with lifestyle aesthetics, this influencer is a natural fit for luxury pet brands and stylish accessories. If your brand caters to pet owners who want their furry friends to look as good as they do, this is the influencer to work with.
@tigrrrblaze Period. 🤠 👢 #cuteanimals #dogsoftiktok #cowboy ♬ original sound – RememberBackWhen
Calm Canine Academy — The experts in dog training & behavior (Instagram, YouTube)
- Target audience: Dog owners looking for training solutions, first-time pet parents
- Content: Dog training techniques, behavioral guidance, myth-busting pet advice
- Best for brand partnerships: Dog training tools, behavior-focused pet products, pet insurance
Unlike most pet influencers, Calm Canine Academy focuses on education and training rather than just cute content. Their expertise in dog behavior makes them a trusted source, which is why they’re perfect for training-focused brands looking to build credibility.
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That Little Puff — The TikTok cat who does it all (Instagram, TikTok, YouTube)
- Target audience: Gen Z, DIY lovers, entertainment seekers
- Content: DIY projects, food challenges, creative pet tricks
- Best for brand partnerships: Home gadgets, kitchen tools, smart pet products
That Little Puff is one of the biggest pet influencers on TikTok, known for creative videos featuring pet-friendly recipes, DIY projects, and viral trends. His content goes beyond just being cute — it’s highly shareable, making him an excellent choice for brands looking for virality.
@thatlittlepuff 🎁 Stuck on gift ideas? Puff’s got you covered: check this out! #GiftIdeas #PuffPicks @bbno$ ♬ original sound – ThatLittlePuff
Chinpals — The chinchilla family that stands out (Instagram, TikTok, YouTube)
- Target audience: Small pet owners, animal lovers, niche pet enthusiasts
- Content: Fun interactions, care tips, engaging challenges
- Best for brand partnerships: Small pet food, eco-friendly pet products, educational content
Most pet influencers focus on dogs and cats, but Chinpals has carved out a unique niche. This chinchilla-focused account appeals to small pet owners looking for specialty products. If your brand caters to rabbits, guinea pigs, or exotic pets, this is the account to partner with.
@chinpals Yessir he’s Cuban Chip 💃🏽 😶🌫️ #chinchilla #Chip #dust #dance ♬ Original Sound – Unknown
What About Bunny — The dog that can “talk” (Instagram, TikTok, YouTube)
- Target audience: Science enthusiasts, dog lovers, tech-driven pet owners
- Content: Speech button training, animal intelligence, pet-human communication
- Best for brand partnerships: Smart pet devices, dog training tools, educational brands
Bunny, the speech-button-trained dog, is one of the most fascinating pet influencers out there. Her ability to “talk” through specialized buttons makes her perfect for tech-driven brands and those that want to showcase intelligent pet care solutions.
@whataboutbunny And then…. And then…. And then….
♬ original sound – I am Bunny
White Coffee Cat — The photogenic cat with a global fanbase (Instagram)
- Target audience: Cat lovers, Gen Z and Millennials, international pet fans
- Content: Cat lifestyle photography, playful content, product features
- Best for brand partnerships: Premium pet brands, lifestyle products, international campaigns
White Coffee Cat has built a brand around aesthetic, high-quality cat content. His account isn’t just about cute moments — it’s about creating visually striking, highly shareable content that performs well on Instagram. His audience is international, young, and engaged, making him a perfect partner for premium pet food brands, stylish cat accessories, or lifestyle brands that want to reach cat lovers across the globe. If your brand values strong aesthetics, aspirational pet ownership, and a loyal following that loves beautifully curated content, White Coffee Cat is the right influencer for you.
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Lizard the Buddy — The unexpected reptile star (Instagram, TikTok, YouTube)
- Target audience: Reptile owners, exotic pet enthusiasts, alternative pet lovers
- Content: Bearded dragon lifestyle, fun antics, reptile care tips
- Best for brand partnerships: Reptile food brands, terrarium accessories, eco-friendly pet supplies
Lizard the Buddy proves that pet influencers aren’t just cats and dogs. This charismatic bearded dragon has built a community of reptile lovers, making him a perfect fit for brands that cater to alternative pets. His engaging videos and charming personality bring a fresh perspective to influencer marketing in the pet space.
Bini the Bunny — The rabbit who plays basketball (Instagram, TikTok, YouTube)
- Target audience: Rabbit owners, small pet enthusiasts, animal lovers
- Content: Rabbit tricks, funny skits, small pet care tips, lifestyle content
- Best for brand partnerships: Small pet food, eco-friendly pet products, enrichment toys
Bini the Bunny is a viral sensation known for performing tricks, including painting and even playing basketball. His unique skills and engaging content set him apart in the small pet influencer space. Brands looking to reach rabbit owners or promote small pet care and enrichment products will find a strong partnership with Bini.
@binithebunny Bini the Bunny on the Tonight Show with Jimmy Fallon #jimmyfallon #thetonightshowstarringjimmyfallon #thetonightshow ♬ original sound – Bini the Bunny
Conclusion: Pet influencers are a smart move for your brand
Pet influencers build trust, drive engagement, and influence real purchasing decisions. Their loyal audiences make them the perfect partners for brands looking to grow. Whether you’re in pet care, lifestyle, or eco-conscious products, the right influencer can put your brand in front of the right people.
Ready to scale your business with pet influencers? The Famesters influencer marketing agency experts are here to find the right partners for you, create authentic campaigns, and help you start seeing results. Contact us at [email protected] to connect with top pet influencers and build partnerships that drive real growth!
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