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Top 10 farming influencers 2026

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Farming content isn’t just “nice to watch” anymore. Around the world, people scroll to see how food is really grown, what life on a farm looks like day to day, and how families are adapting to new weather, new tools and new demands. Creators who film their chores, share their wins and failures, and explain why they do things a certain way are shaping how millions of viewers think about agriculture, food prices and rural life.

This list highlights 10 farming influencers whose work already reaches large, active audiences on TikTok, Instagram, YouTube, and other social media platforms. Some focus on big machinery and fieldwork, others on orchards, animals, homesteads or soil health — but all of them have one thing in common: they make farming feel close, human and understandable. Whether you work in agriculture or just care about where your food comes from, these are voices worth knowing in 2025.

TL;DR

  • Tyler Froberg (“Farmer Froberg”)
  • Kaitlyn Thornton (“Apple Girl Kait”)
  • Zoe Kent (“Farm With Zoe”)
  • Brian Brigantti (“Redleaf Ranch”)
  • Hannah Neeleman (“Ballerina Farm”)
  • Shay Myers (“Shay The Farm Kid”)
  • Charlotte Ashley
  • Tom Pemberton (“Tom Pemberton Farm Life”)
  • Laura Farms
  • Hayden Fox

Tyler Froberg (“Farmer Froberg”)

 

@farmer.froberg We LOVE watermelon #watermelon #minecraft #farmingfun ♬ original sound – Farmer.Froberg

Tyler Froberg is a fifth-generation farmer, Army veteran and agriculture educator running Froberg’s Farm, a family operation in Alvin, Texas that has been in business since the 1890s. 

He uses short, friendly videos to show what really happens on a working fruit and vegetable farm: planting, harvest days, festivals, farm shop life and the long list of small jobs that keep the place running. Across TikTok, Instagram, YouTube and Facebook he posts how-to clips, seasonal updates and behind-the-scenes moments with his family and team, keeping everything family-friendly and easy to follow. 

What sets his content apart is how open he is about his methods and choices. Viewers see how crops are grown, how animals are cared for and how the farm sells directly to local families, which helps people feel more confident about the food they buy and closer to the people who grow it.

Kaitlyn Thornton (“Apple Girl Kait”)

 

@apple.girl.kait How is this my life. 😳 #applegirl #farm #japan ♬ Made In Japan – Buck Owens

Kaitlyn Thornton, known online as Apple Girl Kait, is a fourth-generation apple and pear grower from Tonasket, Washington. Her family farm has expanded from a small orchard to more than 400 acres, and she uses social media to pull viewers straight into that world. 

On TikTok and Instagram, she explains how apples are irrigated, why some fruit has blemishes, what pollinators do in the orchard, and what it really takes to get a crop from blossom to box. Kait shares both the pretty and the hard parts of farm life: early mornings, crew management, paperwork, debt and the pressure of keeping a multigenerational business going. Her videos feel like a ride in the passenger seat of her pickup — viewers hear her think out loud about decisions, faith, family and the future of the orchard. Brands, schools and agriculture media now invite her to speak about farming and food, but she still treats her main job as connecting people to the story behind the apples they eat. 

Zoe Kent (“Farm With Zoe”)

 

@farmwithzoe Bins are looking good so far 👍 #grainbins #grainfarm #farmwithzoe ♬ original sound – Zoe Kent

Zoe Kent is an eighth-generation grain farmer from Crawford County, Ohio, who took over her family’s operation in her mid-20s and now runs Kent Farms while also sharing daily life online as “Farm With Zoe.” On social media she films simple “day on the farm” clips: loading corn, fixing breakdowns, hauling grain, checking fields and grabbing lunch in the cab during long harvest days. Her style is informal and honest. She jokes that “farming is for the girls,” compares pesticide application to dry shampoo, and talks openly about stress, succession planning and what it feels like to buy the farm from her dad and keep it going. 

Zoe also uses her channels to answer basic questions from people who have never set foot on a grain farm, from what kind of corn she grows to why machinery and inputs cost so much. For many viewers, especially younger women, her feed is a first real look at modern row-crop farming and a reminder that you don’t have to grow up wanting to farm to end up loving the job.

Brian Brigantti (“Redleaf Ranch”)

 

@redleafranch We have to #harvest before the first frost hits the #garden!! 🍅❄️✨ #farmlife #abundance ♬ original sound – redleafranch

Brian Brigantti runs Redleaf Ranch, a garden-focused homestead in rural Tennessee that he started with his partner, Domonick, after leaving a city life in New York. What began in 2020 as “going back to the soil” has turned into a dense, highly productive vegetable garden that now feeds them, their community and a global online audience. On social media platforms, Brian films long garden tours, harvest days, greenhouse builds and “before and after” shots that show how bare ground becomes a jungle of food crops and flowers. 

His work is grounded in the idea of “abundance” — the belief that a small space, carefully planned, can produce far more than most people expect. That theme runs through his first book, Gardening for Abundance: Your Guide to Cultivating a Bountiful Veggie Garden and a Happier Life, published in 2024, where he links practical tips on soil, plant diversity and succession planting with lessons about slower, more grounded living. For viewers who are new to gardening, his channels offer step-by-step visuals and encouragement; for more experienced growers, they provide inspiration to push their beds, seasons and creativity further.

Hannah Neeleman (“Ballerina Farm”)

 

@ballerinafarmThe garden at its peak a few weeks back. The menu: Dolmades wrapped in chard leaves, elderberry cordial, fermented chard stalks and a simple Greek salad. Divine.♬ original sound – Ballerina Farm

Hannah Neeleman is a Juilliard-trained ballerina, mother of eight and co-owner of Ballerina Farm, a 300+ acre ranch in the mountains of Utah that has grown into a global lifestyle and food brand. She invites viewers into a carefully filmed mix of farm chores, home cooking, bread baking, calving, gardening and family life, often set around her now-famous green Aga stove. Her content has turned Ballerina Farm into a household name: she sells meat boxes, pantry items and wellness products to customers across the United States and has been featured in outlets like The New York Times, Glamour and Business of Fashion. 

Hannah’s videos are calm, rhythmic and visually rich, which makes everyday tasks like milking, making stock or feeding pigs feel almost cinematic. At the same time, she shares the hard work behind the scenes and the choices involved in raising a large family on a working ranch while running a fast-growing online store.

Shay Myers (“Shay The Farm Kid”)

 

@shayfarmkid Amazing! We Stored Onions for 9 Months!! They’re Still Fresh and Delicious! #fyp #foryoupage #foryou #farmtok #farmlife ♬ original sound – Shay Myers

Shay Myers is a third-generation farmer and CEO of Owyhee Produce on the Oregon–Idaho border, where his family operation grows onions, asparagus, sweet potatoes, watermelon, mint and more across thousands of acres. Under the name “Shay The Farm Kid,” he turns that everyday work into straight-talk videos about how food is really grown, harvested, packed and shipped. His clips walk viewers through onion seasons, asparagus fields and the realities of labour, water and weather in a way most people never see. 

In 2021, a TikTok he posted about an asparagus field at risk of being lost because there weren’t enough workers drew more than 2.4 million views and helped spark a community picking day that saved nearly 100,000 pounds of asparagus from going to waste. He’s since been recognised as The Packer’s Produce Man of the Year and received Oregon Aglink’s Ag Connection Award for his ability to explain farm life to the wider public. 

Alongside his social channels, Shay hosts the “Produce Common Sense” podcast, where he keeps unpacking how farming actually works, from immigration rules and labour to new crops and climate pressure.

Charlotte Ashley

Charlotte Ashley runs a mixed family farm in the Eden Valley in Cumbria (England) with her partner and children, documenting “general shenanigans” from milking, calving and lambing to breakdowns and building projects. After years with beef and sheep, they are new entrants into dairy and now milk around 120 Jersey cows through Lely Astronaut robots, with a “sprinkle of sheep” still on the farm. Charlotte films much of this for TikTok, YouTube and other platforms, showing real-time jobs like bedding calves, scraping passages, sorting sheep and rolling a silage pit.

Her posts are a mix of humour and straight talk. She jokes about being “not quite the trad wife, more just the farmer,” but also explains why certain jobs matter, how schemes affect small farms and what it feels like to build a dairy unit from scratch. Charlotte describes herself as “a farmer with a social media presence” rather than an influencer and aims to bridge the gap between rural and town audiences with family-safe clips that show the good, the bad and the messy parts of real farm life.

Tom Pemberton (“Tom Pemberton Farm Life”)

Tom Pemberton is a second-generation dairy and beef farmer from the Fylde coast in Lancashire (England) who has turned everyday farm life into one of the UK’s best-known farming channels. On YouTube, where he posts new videos twice a week, he films calving, lambing, silaging, slurry spreading, machinery breakdowns and the small fixes that keep a family farm running. His style is fast-paced and chatty, often featuring his dad (nicknamed “The Ginger Warrior”), other family members and the wider farm team.

Beyond the yard, Tom co-runs Pemberton’s Farm Shop & Dairy, where the family sells milk, ice cream and local produce direct to customers, and he has also presented the BBC Three show “Fast & Farmer(ish),” bringing farm machinery challenges to a younger TV audience. Viewers see both the highs and lows: good milk prices and bad, long nights in the calf shed, and the pressure of keeping a modern dairy business going. That mix of humour, honesty and clear explanations has made his channels a regular stop for farmers, students and town-based viewers who want a closer look at real British farm life.

Laura Farms

Laura, known online as “Laura Farms,” is a fifth-generation corn and soybean farmer from south-central Nebraska who films her life running big machinery across the plains. She started her YouTube channel in 2020 and now posts regular vlog-style videos of planting, spraying, harvest and winter shop work, often from the cab of her combine or tractor. On Instagram, she shares shorter clips and photos from the same days: muddy boots, broken parts, clean fields, demo days and farm shows like Husker Harvest Days.

Her tone is straightforward and friendly; she explains what each pass in the field does, why certain tools are used and how it feels to be a young woman running big equipment in a job many people still picture as “for men only.” Viewers see both the big moments and the small ones: long harvest shifts, office days catching up on paperwork and even time off the farm, like travelling to run the New York City Marathon in 2025. For many people who have never been near a row-crop farm, her channels are a clear, human window into modern Midwestern agriculture.

Hayden Fox

 

@haydenjfox wait someone stole your corn and you’re happy they stole it?! #farmlife #farm #corn #cattle ♬ original sound – Hayden Fox

Hayden Fox is a fourth-generation cash crop farmer from near Cayuga, Ontario, Canada, who somehow manages to run a busy grain farm while keeping millions of people laughing online. His TikTok and Instagram feeds mix quick jokes, fieldwork, family moments and “story time” clips about everything from straw deliveries gone wrong to surprise visits from land developers. The style is loud, messy and playful, but there is real farming underneath: planting, harvest, haying, machinery mishaps and the long hours that come with them.

Hayden is also open about being a queer farmer in a small rural community and uses that visibility to push back on narrow ideas of what a “typical farm boy” should look like. His followers see him hang a huge Pride flag from a 120-foot grain elevator, talk honestly about fear and support, and still show up the next morning in the tractor seat. On top of that, he volunteers as a firefighter alongside his dad and sister, adding another layer to his “day in the life” stories.

For viewers who think farm content is all slow pans of fields, Hayden’s channels are a reminder that agriculture can be joyful, weird and full of personality — without hiding the tough parts.

What businesses should care about farming influencers?

Dairy, meat, and egg brands

Farm influencers who show real barns, pastures and daily care make animal products feel less abstract. When people can see how cows are milked or hens are housed, they’re more likely to trust the label on butter, cheese, meat or eggs. For brands that invest in good welfare and quality, these creators are a way to show it, not just say it.

Seed, feed, and crop input companies

Row-crop and mixed-farm creators film what they plant, spray and test, and they often explain why they chose a certain hybrid, fertilizer or additive. Other farmers watch closely and remember what works in real fields, not just in brochures. For input companies, those day-to-day decisions on camera quietly shape future orders.

Tractors, machinery, and tools

Big equipment is already very visual: combines at harvest, drills at planting, skid steers doing jobs around the yard. When influencers talk honestly about breakdowns, dealer support and what they’d buy again, other farmers listen. Smaller tools — from fencing gear to hand tools — also get real-world tests that help buyers decide what’s worth the money.

Farm shops, CSAs, and food boxes

Many agriculture influencers sell direct: farm shops, veg boxes, meat shares, flower subscriptions. Their followers already feel connected to the farm, so they’re more open to ordering. For any business that sells food from specific farms, that kind of storytelling turns a box of produce into “my farmer” rather than a nameless supplier.

Rural lifestyle, workwear, and footwear

Boots, jackets, waterproofs and everyday clothes get used hard on farms. When a farming influencer wears the same coat through lambing or the same boots through harvest, viewers see how it holds up. That matters not only to other farmers but also to people who just like the “farm core” look and want gear that’s made to last.

Gardening, seeds, and homesteading supplies

Garden and homestead accounts show raised beds, orchard rows, seed trays and pantry shelves week after week. Followers copy what they see: the seed company on the packet, the brand of soil mix, the canning gear on the counter. For any business selling small-scale growing or preserving supplies, these channels are often where new hobbies start.

Foraging, specialty food, and kitchen brands

Foragers and farm cooks turn wild plants, farm produce and meat into simple, memorable dishes. Viewers see specific ingredients, pans, knives and gadgets in use, not posed. That makes these channels useful for food brands, mills, spice makers and cookware companies that fit into a “cook what you grow or find” mindset.

Sustainability and regenerative agriculture solutions

Agriculture influencers who talk about cover crops, grazing plans, carbon, water and soil health attract viewers who care about the future of farming. They’re often early adopters of new practices and tools. For companies offering fencing systems, planning software, soil testing, compost, or other “regen” tools, these influencers are natural partners.

Tourism, agritourism and farm stays

Many followers dream about visiting a farm, not just watching it. Farms that offer stays, farm tours, workshops or pumpkin patches use social media to show exactly what guests will see. Travel and tourism businesses that work with rural areas can tap into this desire by partnering with creators whose farms are already on viewers’ wish lists.

Fintech, banks, insurers, and services focused on agriculture

Some farming influencers talk openly about land prices, debt, risk and planning. They attract an audience of working farmers who are thinking about the same issues. For lenders, insurers, accountants, and other services that specialise in agriculture, supporting trusted farm voices can be a quiet way to stay visible and useful without hard selling, so here’s the field for the fintech brands to harvest.

Conclusion

Farming influencers do more than fill a feed with nice views. They open the gate on work that most people never see, from night checks and breakdowns to perfect harvest days. That honesty is why so many viewers keep coming back — and why these creators now shape how people think about food, land, and rural life.

For brands, agriculture influencers are a direct line into how real food and rural life actually look. Their audiences already trust them, because they show early mornings, hard seasons and small wins without polish. When that kind of voice talks about a product, it feels like a recommendation from a neighbour, not a slogan — and that’s hard to copy any other way.

So your next step is simple: start listening. Watch how these agri influencers talk, which questions their followers ask, and where your story fits naturally. Then, instead of guessing, build a plan. If you don’t have the time or experience to do that in-house, simply contact Famesters! We will match you with farming influencers whose values and audience already line up with your own and also do the rest of the work, providing real measurable results.

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Julia Shandrokha

Author, creator, marketer. Makes content that helps you understand things better and see the real value.
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