iGaming industry and influencer marketing in 2026: The report

Our iGaming report for 2026 breaks down what’s happening in the industry right now, and what it means for gambling brands’ growth. You will understand what trends there are in the iGaming industry, why influencers and streamers are a must, get clear numbers, platform specific insights, and tactics you can actually apply,

We offer free access to our influencer marketing + iGaming report for 2026. Inside, you will find key iGaming market stats, influencer marketing benchmarks, platform breakdowns, and a practical playbook for building compliant, measurable influencer programs that drive sign ups, deposits, and retention. The report also features insights from SOFTSWISS and BGaming, plus predictions from industry experts on how iGaming influencer marketing will develop in 2026. Get your copy now and stay informed!

Who needs this iGaming report?

These insights help iGaming teams plan smarter campaigns and make better decisions in a market where regulation, competition, and acquisition costs keep rising.

iGaming operators and product teams

Understand where the market is growing, what verticals attract investment, and what “streamer friendly” product choices help you win in 2026.

iGaming marketing and acquisition teams

Learn how to build influencer marketing like a performance channel: platform by platform setup, measurement, compliance playbooks, and scalable influencer strategies.

Investors, analysts, and industry stakeholders

Get a concise view of market direction, regional concentration, and the formats and channels that are becoming the real growth engine for iGaming brands.

What is inside the iGaming report?

iGaming market growth and where the revenue sits

See how the market was moving past 97B in 2025 and what the 2026–2029 outlook implies. Understand which regions hold most of the revenue, where competition is toughest, and where growth potential is still high.

Influencer marketing benchmarks

Learn how fast influencer marketing has grown, how big budgets are inside brands, and what consumer trust signals mean for influencer led acquisition.

How audiences behave on each platform

Get a platform by platform breakdown for iGaming: YouTube for searchable, evergreen content and research driven conversion; Twitch for long live sessions and community trust; Kick for casino and slots heavy streaming and event formats; TikTok for fast discovery and short emotional moments; Instagram for Reels, Stories, VIP, retention, and traffic pushes.

The strategies that matter most in 2026

Explore the main working strategies for iGaming influencer marketing: live streaming as the top format; short form content that feeds streams and search; gamification that turns promos into interactive shows; AI assisted selection and measurement; streamer performance systems and data led decision making.

Which influencer types work best by iGaming vertical

Understand how nano, micro, macro, and mega-influencers perform differently, and how creator strategy changes across casino, sports betting, poker, fantasy, and esports.