Influencer pricing benchmarks for iGaming in 2026
Compare influencer costs across YouTube, Instagram, TikTok, and Twitch
How much should you pay influencers for an iGaming campaign?
Our Influencer pricing benchmarks for iGaming 2026 report brings together practical pricing ranges for nano, micro, macro, and mega-influencers across major platforms and GEOs. Use it to compare influencer rates, understand CPM and CPA benchmarks, and build more realistic campaign budgets. Download the presentation for free to explore the full benchmarks.
What you’ll find inside
Platform benchmarks
Influencer size benchmarks
GEO benchmarks
What really affects influencer pricing?
Reach
Audience quality
Platform & format
Campaign value
Compare influencer pricing by GEO
Tier 1 markets
Growth markets
Regional benchmarks
Use influencer pricing benchmarks to make better decisions
Evaluate
Understand whether an influencer’s asking price reflects the value they can realistically deliver. Compare their rate against expected views, audience quality, target-GEO share, and relevant platform benchmarks instead of relying on follower count alone.
Compare
Assess influencers on a consistent basis across different platforms, audience sizes, and markets. Benchmarks make it easier to see which influencers offer stronger value and where higher rates are justified by better reach, audience relevance, or performance potential.
Negotiate
Use CPM, qualified reach, historical performance, and market benchmarks to support rate negotiations. Rather than simply asking for a discount, you can show where a proposed fee sits against comparable influencers and adjust the commercial structure accordingly.
Scale
Identify the influencers, platforms, and GEOs delivering the strongest economics and use those insights to guide future investment. Over time, benchmark data helps shift budget toward combinations that consistently generate better reach, acquisition costs, and campaign performance.