Kick is the hottest streaming platform right now, and here’s why.

Live streaming is changing fast, and Kick is leading the charge. What started as a Twitch alternative in late 2022 has exploded into one of the most talked-about platforms in the industry. In just a year, Kick has hit a massive 100 million hours watched per month, signing some of the biggest streamers in the world — and pulling millions of viewers along with them.

So, why should brands pay attention?

For starters, Kick is built for creators, offering a game-changing 95-5 revenue split — one of the best deals in the business. This has drawn top talent like xQc, Adin Ross, and TheGrefg, who bring millions of highly engaged fans every time they go live. Unlike Twitch, where creators struggle with strict monetization rules and heavy competition, Kick is a fresh, fast-growing platform where streamers and brands alike can stand out.

And here’s the real kicker (pun intended): Kick’s audience isn’t just big — it’s engaged. These aren’t casual scrollers — they’re dedicated communities who show up, interact, and buy into the personalities they follow. In just its first year, Kick racked up 779 million total hours watched, with a record peak of 981,300 concurrent viewers during a major event. Some categories, like Just Chatting, pulled in 51 million hours watched in a single month.

This isn’t just a platform where people tune in and zone out — they engage. They interact, they comment, they stay. That level of audience investment means brands aren’t just throwing ads into the void — they’re partnering with influencers who have deeply loyal followers. Whether it’s gaming, lifestyle, finance, or entertainment, Kick offers a direct line to some of the most passionate audiences online.

So what’s in this article?

The Famesters influencer marketing agency experts will break down the top 10 Kick streamers, what makes them unique, and — most importantly — how your brand can benefit from working with them. Whether you’re looking for high-impact sponsorships, product placements, or long-term partnerships, we’ll show you exactly where the biggest opportunities lie.

Understanding the Kick audience and market opportunity

Kick is a fast-growing community with dedicated, high-spending viewers that brands can tap into. Kick has built an ecosystem where audiences actively support their favorite streamers. In January 2025 alone, Kick hit 281 million hours watched, a milestone that highlights its rapid expansion.

Who watches Kick? A breakdown of the audience

Kick’s audience isn’t just large — it’s highly engaged and diverse. Here’s what makes it stand out:

Gaming, Gambling, and IRL are the biggest categories

The platform thrives in gaming, gambling, IRL (real-life content), and Just Chatting.

Just Chatting alone pulled in 51 million hours watched in a single month (November, 2024, for instance), proving that viewers are invested in personality-driven content as much as gaming.

Strong spanish-speaking & arabic-speaking communities

Some of Kick’s most-watched streamers include TheGrefg (Spain), WestCOL (Colombia), and Drb7h (Saudi Arabia), proving that non-English content is thriving. 

Latin America and the Middle East are key growth markets, giving brands an opportunity to connect with audiences that are often underserved on other platforms.

High spending power from Esports & Gambling fans

Kick is backed by Stake.com, one of the largest online casinos, making it a hub for gambling and high-roller content.

Top gambling Kick streamers like Roshtein and Trainwreckstv attract viewers who are comfortable making big financial investments, making them ideal for luxury brands, finance products, and betting-related sponsorships.

Why brands should care: the marketing potential on Kick

Brand awareness through influencer campaigns

Kick streamers have fiercely loyal audiences. Sponsoring a top Kick streamer means instant visibility to thousands, sometimes millions, of engaged viewers.

Unlike traditional ads, these viewers trust and interact with the creators, leading to significantly higher conversion rates.

Product integration with iGaming, Gaming, and Lifestyle streamers

Gamers on Kick don’t just play — they review, discuss, and promote products in real-time. This makes the platform ideal for brands in gaming peripherals, energy drinks, apparel, and even financial services.

How your brand can leverage Kick streamers for marketing success

Kick isn’t just about watching — it’s about interacting, engaging, and building real connections between streamers and their audiences. That’s why brand collaborations on Kick feel more organic and prove to be more effective than traditional ads. Here’s how your brand can leverage top streamers on Kick to drive real results.

Sponsorship and brand deals

Kick viewers trust their favorite streamers. When a Kick streamer endorses a product, it feels personal, not forced, which leads to higher conversion rates.

Sponsored gameplay and product placements

• Gaming brands can partner with top Kick streamers to showcase new hardware, accessories, or game launches.
• Fashion brands can send custom apparel to streamers on Kick who wear them on-air, providing constant brand exposure.
• Tech companies can have Kick streamers test new gadgets, streaming setups, or software live, demonstrating their real-world use.

Affiliate marketing campaigns with trackable conversions

Brands can offer unique discount codes or affiliate links to measure sales directly from a streamer’s audience. This is especially powerful for gaming peripherals, online services, and digital subscriptions. Gambling and finance companies have seen huge success with affiliate marketing on Kick, as seen with streamers like Roshtein and Trainwreckstv.

Branded live events and tournaments

• Brands can sponsor competitive gaming events with Kick streamers as hosts, creating high-energy, high-visibility sponsorships.
• Giveaway tournaments with cash prizes, gaming gear, or exclusive merchandise drive engagement and brand awareness.
• Companies can co-host product launch events with top Kick streamers for massive real-time exposure.

Exclusive merchandise and collaborations

Fans want exclusive products tied to their favorite streamers, and Kick’s audience is ready to buy.

Limited-edition merch drops with streamers

• Co-branded hoodies, gaming accessories, and collectibles create instant hype and scarcity-driven sales.
• Brands like energy drinks, gaming chairs, and clothing companies can create Kick-exclusive products featuring top streamers.
• Limited-edition collaborations between a Kick streamer and your brand can generate social media buzz and viral appeal.

Exclusive content behind paywalls (NFTs, memberships, product discounts)

• Offer premium content, such as behind-the-scenes access, private Q&As, or early product previews for members.
• Create Kick-only discount codes or VIP perks for brands selling digital products or gaming services.
• Some brands have experimented with NFT drops or limited-edition digital assets, tapping into Kick’s more tech-savvy audience.

In-stream advertising and product integration

Unlike intrusive ads, in-stream sponsorships feel like part of the content, leading to better audience retention and brand recall.

Ad reads and on-stream branding

• Sponsored shoutouts from Kick streamers feel more natural and persuasive than traditional banner ads.
• Brands can sponsor entire stream segments, where influencers use and discuss their products in real time.
• Example: A gaming headset company can have a streamer use their headset while playing a competitive match, showcasing comfort, sound quality, and durability live.

Gambling and finance companies leveraging Kick’s audience

• Since Kick is backed by Stake.com, gambling content is a huge part of the platform’s appeal.
• Finance and investment platforms can tap into Kick’s audience by partnering with streamers to promote smart money strategies.
• Crypto and NFT brands can use Kick’s tech-savvy audience to promote digital assets and blockchain services.

Community-driven campaigns and engagement strategies

Viewers on Kick love feeling involved in the content they watch. Community-driven campaigns turn passive viewers into active participants, making brand promotions feel less like ads and more like experiences.

Giveaways and influencer-hosted challenges

• Sponsoring prizes, game bundles, or in-stream perks keeps audiences engaged.
• Challenges (such as gaming speedruns or themed content creation contests) can drive viral engagement and social sharing. This strategy works well for gaming, fitness, and lifestyle brands.

Chat-integrated brand activations

• Real-time polls, Q&A sessions, and interactive overlays allow brands to engage directly with viewers.
• Limited-time offers promoted in chat can drive instant conversions.
• Example: A gaming keyboard company can run a live vote asking which design fans prefer, building both engagement and sales interest.

Kick’s creator-driven, high-engagement model is a goldmine for brands looking to connect with audiences in an authentic, interactive way. Whether you’re launching a new product, looking for stronger influencer partnerships, or trying to break into high-spending markets like gaming and gambling, Kick offers a unique, high-impact opportunity.