- Top 10 kid influencers and how your brand can benefit from them
- Published 11/10/2024
- 9 min Read
- Written by Julia Shandrokha
Table of contents
The world of kid influencers is bright and colorful, yet not without some important nuances. In this article, the Famesters influencer marketing experts will help you see how kid influencers are shaking up the marketing game and what you have to consider before partnering with them. Gone are the days when only adult celebrities were seen as the ultimate marketing powerhouses. Today, it’s the kids who are grabbing the spotlight and captivating audiences all over the world!
Kids are not just playing with toys; they are the trendsetters, the style icons, and the tech whizzes of their generation. They’re sharing their daily adventures, preferences, and giggles, winning over not just other kids but whole families with their authenticity and joy. From unboxing the latest gadgets to strutting down the living room runway in the newest fashions, these mini-influencers are everywhere, making a massive impact.
What’s really cool about this? Brands are taking note. They’re seeing how these young stars can help introduce products in a fun and trustworthy way that speaks directly to the younger crowd and their parents alike. Kid influencers are redefining how products are showcased, making marketing strategies more relatable and vibrant than ever before.
Let’s explore how these young influencers are making waves and why they might just be the best partners your brand could ask for!
Why kid influencers?
Remember the days when child stars were mostly seen on TV shows, movies, or cereal boxes? Those were the times! Fast forward to now, and the landscape has totally transformed — welcome to the era of kid influencers! With the rise of YouTube, TikTok, and Instagram, young stars are no longer just found in Hollywood studios; they’re right in our living rooms, delivering content directly through our screens.
Platforms like YouTube have opened the doors wide for these mini-moguls to create their own content, on their own terms. No longer confined to the roles scriptwriters give them, these kids are showing the world who they are and what they love. And guess what? People are loving it. The shift in consumer behavior has been massive. Families aren’t just passive viewers anymore; they’re active followers of these young influencers, looking to them for the next cool thing.
Kid influencers have a magic touch for connecting with their peers. While adults might scratch their heads at the latest trends, these young trendsetters are right in the thick of it. They know what’s cool, what’s fun, and what’s next. They’re not just sharing content; they’re leading the charge in what young audiences crave.
From toys and games to clothes and gadgets, when a kid influencer shares something, their audience listens, trusts, and often wants one too. It’s like having a best friend give you the coolest recommendations. And let’s face it, when it comes to what’s cool, kids know best!
One of the biggest reasons kid influencers are soaring in popularity is their authenticity. These aren’t polished TV commercials or glossy magazine ads; these are real kids sharing their real experiences. They laugh, they make mistakes, and they have fun in a way that’s totally genuine.
This authenticity is gold for engaging with audiences. Both kids and parents can sense that genuineness, and it builds trust. For brands, partnering with kid influencers means tapping into that trust. When a kid influencer talks about how much they love a game or a snack, their audience — kids and their parents — are more likely to believe it. It’s not just advertising; it’s sharing a genuine favorite. That’s why kid influencers are not just influencers; they’re supercharged connectors between brands and families.
So, there we have it! Kid influencers are not just a passing trend; they are reshaping how brands connect with one of the most important demographics out there — the future generation, and, of course, their parents who pay for the fun.
How brands can benefit from partnering with kid influencers
Brand visibility
Jumping into a partnership with kid influencers is like turning on a spotlight in a crowded room — it gets your brand noticed! These young stars are not just any promoters; they’re walking, talking (and sometimes dancing) billboards that catch the eyes of kids and parents alike. When a kid influencer features a toy, a snack, or a cool new gadget, their engaged followers — lots of them — get an up-close look. It’s like having a mega-phone announcement in the busiest digital playground!
Authentic engagement
The real magic of kid influencers is their ability to create content that clicks instantly with their audience. They’re in the business of fun, and it shows. When they play, review, or just talk about their day, it’s genuine. This authentic vibe is a breath of fresh air in a world crowded with ads. For brands, this means when a kid influencer shows how they use a product or enjoys a service, their audience sees a real story, not just a sales pitch. The connection is real, and the engagement is high. It’s not just about watching someone; it’s about joining in on the fun.
Trust and credibility
When a kid influencer loves your product, they’re not just saying it; they’re living it. Their endorsement carries weight. Think about it — families trust them not just for ideas on how to spend their Saturday afternoon but also for what to buy. That trust transfers to the brands they support. When Ryan from Ryan’s World says a toy is awesome, kids believe him, and parents trust him enough to check it out. This trust is a powerful tool, transforming kid influencers into incredibly effective ambassadors for brands. Their thumbs-up is more than just a like; it’s a seal of approval that families follow.
When partnering with these young stars, brands don’t just place their products in the market; they weave them into the fun and daily lives of families, creating lasting impressions and meaningful connections.
Types of brands that can benefit the most from collaborating with kid influencers
Toy and game manufacturers
Imagine having a mini-expert showing off the coolest features of your latest toy or game. Kid influencers are like the friend every kid listens to at recess! They make playing with your products look like the best time ever, which is perfect for toy and game manufacturers looking to catch the eyes of eager young customers and their parents.
Educational products
Books, apps, and educational games all get a boost when kid influencers get involved. They turn “learning” into a fun activity. Remember, if Nastya or Ryan thinks math apps are cool, you bet your buttons that other kids will want in on the action too. It’s about making smart cool, and who better to do that than a peer?
Fashion and lifestyle
From showing off back-to-school outfits to summer camp gear, kid influencers are trendsetters in the playground and beyond. When they wear something, it’s not just clothes — it’s a statement. They have the power to influence fashion trends and make any brand the talk of the town (or the talk of the schoolyard!).
Family entertainment
Whether it’s the latest blockbuster movie, a new series on a streaming service, or a fun day out at an amusement park, kid influencers have the unique ability to excite the whole family. They create buzz that gets everyone from toddlers to teens, and even parents, pumped about family entertainment options.
Health and nutrition
Healthy food doesn’t always sound yummy, especially to the little critics at the dinner table. But when a kid influencer enjoys a smoothie or a healthy snack on their feed, it suddenly becomes as desirable as candy. Brands promoting a healthy lifestyle or nutritious foods can gain substantial credibility and appeal by partnering with these young influencers who are seen as honest and trustworthy by their audience.
Best practices for collaborating with kid influencers
Understanding legal and ethical considerations
Jumping into the world of kid influencers? First things first — let’s talk rules. Sticking to the guidelines like COPPA (that’s the Children’s Online Privacy Protection Act) isn’t just good practice, it’s a must to keep things above board and kid-friendly. This means ensuring all your t’s are crossed when it comes to privacy and safety for the youngest stars of social media. Remember, a safe environment for children is a safe environment for your brand’s reputation.
Fostering authentic partnerships
Nobody likes a fake, and that’s doubly true in the world of kid influencers. Kids are super detectors of what’s real or not, so keeping it authentic is your golden ticket. Work with kid influencers and their families to create content that feels genuine, speaks their language, and fits snugly with what your brand stands for. When a kid influencer loves your product genuinely, their excitement is contagious, and their followers — kids and parents alike — take notice.
Integrating with marketing strategies
Think of kid influencers as a turbo boost for your marketing engine. Integrating these young stars into your broader marketing strategies should feel as seamless as pairing peanut butter with jelly. Whether it’s a holiday campaign or a back-to-school blast, influencers can bring a fresh, vibrant angle to your efforts. Plan out how these collaborations can complement your upcoming promotions or campaigns, making sure each piece of content tells a part of your brand’s story. This approach keeps your message consistent and maximizes the impact of your collaborative efforts.
Top 10 kid influencers
Ryan Kaji – Ryan’s World (YouTube, Instagram)
Channel insights: Originally known as Ryan’s Toy Review, Ryan’s World is a powerhouse channel where Ryan, along with his family, reviews toys, conducts fun science experiments, and takes on epic challenges. With over 37 million subscribers on YouTube, Ryan’s appeal lies in his genuine enthusiasm and kid-friendly approach to every review and challenge.
Brand collaborations: Ryan has landed deals with major retailers like Walmart and Target, launching his own lines of toys, clothing, and even toothpaste.
Anastasia Radzinskaya – Like Nastya (YouTube, Instagram, TikTok)
Channel insights: Anastasia, better known as Like Nastya, shares educational videos, fun role-plays, and family adventures in multiple languages, making her content accessible worldwide. With over 120 million subscribers spread across her channels, she’s a global phenomenon in kid-friendly entertainment.
Economic impact: Forbes listed her as one of the top YouTube earners, with her channels generating millions in revenue, showcasing her significant influence in kid-centric content.
Everleigh Rose Soutas (YouTube, Instagram)
Content style: Everleigh engages her followers through her impressive dance routines, lifestyle content, and collaborations with family members and friends. She has a strong Instagram presence with almost 5 million followers who tune in for her fashion-forward outfits and vibrant personality.
Collaborative ventures: Beyond Instagram, she frequently features on her family’s YouTube channel, sharing in the family’s creative vlogs and challenge videos.
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Ava and Alexis McClure (YouTube, Instagram)
Channel dynamics: Ava and Alexis charmed the world with their adorable discovery that they are indeed twins. Their channel mixes vlogs with fashion and day-in-the-life content, capturing the hearts of over a million subscribers.
Brand alignment: They’ve partnered with notable brands like Nike and Levi Strauss, leveraging their cute factor and substantial social reach in impactful advertising campaigns.
Mila and Emma Stauffer (YouTube, Instagram, TikTok)
Viral fame: Known for their hilarious “toddler talk” and fashionista attitudes at just two years old, Mila and Emma have grown into influential social media stars. Their mom manages their content, which charmingly depicts their daily adventures and fashion outings.
Media presence: Featured in Vogue for their impeccable style, they’ve also launched a clothing line, proving their sway in the kids’ fashion industry.
Claire Crosby (YouTube, Instagram, TikTok)
Talent showcase: Claire’s singing talent came into the limelight through viral videos of her singing Disney songs. Her YouTube channel, shared with her family, shows her journey through various song covers, performances, and family adventures.
Public appearances: Claire has appeared on shows like “The Ellen DeGeneres Show” and “Little Big Shots,” highlighting her appeal as a child performer beyond the digital space.
Ethan Gamer (YouTube, Instagram)
Gaming expertise: Ethan’s channel is a go-to place for kids interested in gameplays and reviews, particularly focusing on children-friendly games like Roblox and Minecraft. His engaging commentary and friendly approach make him a favorite among young gamers.
Broader influence: Beyond gaming, Ethan also delves into unboxings and occasional vlogs, broadening his content spectrum and appeal.
Diana – Kids Diana Show (YouTube, Instagram, TikTok)
Channel insights: With a staggering following of over 125 million subscribers, Diana’s channel is filled with playful pretend plays, unboxings, and educational content that is both entertaining and informative for young children.
Global reach: Diana’s multilingual content has made her a global star, transcending language barriers and making her a top pick for international brands targeting young children.
Txunamy Ortiz – @txunamy (YouTube, Instagram)
Fashion forward: A young fashion icon, Txunamy blends lifestyle content with fashion advice, DIY projects, and day-in-the-life videos. Her Instagram feed showcases her collaborations with top fashion brands and her role in the family’s YouTube adventures.
Social influence: With millions following her fashion choices, she’s set trends in the children’s apparel space and beyond.
The Ohana Adventure (YouTube, Instagram)
Family fun: This family of eight from Hawaii shares everything from adventurous travels to daily family life, resonating with families around the globe. Their content includes challenges, educational activities, and travel vlogs.
Community engagement: With a strong sense of community and family values, they’ve built a loyal following, making them ideal for brands that are family-oriented and seek to promote wholesome content.
Wrapping up
There you have it — the top 10 kid influencers who are not just playing in the digital sandbox but are shaping it. From unboxing the coolest toys to setting fashion trends and creating content that educates and entertains, these young stars are a powerhouse of creativity and influence.
Don’t miss out on the opportunity to connect with your audience in the most genuine and joyful way. Reach out to the Famesters influencer marketing agency via [email protected], and we will match your brand with the most relevant kid influencers that can actually help increase your sales and ROI. Spark a partnership, and watch your brand’s relevance soar among the family-focused crowd. Let’s make marketing fun again and help your brand shine with the magic touch of kid influencers!
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