- Health & wellness influencers to elevate your brand in 2024
- Published 28/06/2024
- 9 min Read
- Written by Julia Shandrokha
Table of contents
In 2024, the power of influencer marketing in the health and wellness industry is simply unstoppable. Picture this: millions of health-conscious consumers, all ears and eyes, ready to embrace a healthier lifestyle through the voices they trust most. These wellness influencers aren’t just creating content — they’re building communities, setting trends, and can skyrocket your brand’s visibility and credibility. Partnering with the right influencers means tapping into their loyal followers, creating a buzz that traditional advertising just can’t compete with.
In this article, the Famesters influencer marketing agency experts are shining the spotlight on the top 10 health and wellness influencers who can take your brand to the next level. We’ve handpicked these influencers based on multiple metrics and thorough analysis. Also, read this article to learn how to choose the right health influencers for your brand and what exact metrics to consider for yourself. Whether you’re promoting fitness routines, nutritious diets, or holistic health practices, these influencers have the reach and authenticity to amplify your message and inspire their followers. Also, wellness influencers are of great help for any brands that target consumers valuing their healthy bodies and minds. Get ready to discover the perfect partners who can help elevate your brand and make waves!
Why health & wellness influencers are important for brands and consumers
Impact on consumer behavior
Today’s health and wellness scene is highly dynamic, and in these circumstances influencers are the game-changers. These digital dynamos don’t just post pretty pictures — they shape how people think, feel, and act about their health. Imagine this: 69% of consumers trust influencer opinions more than branded content and traditional ads. That’s huge! When it comes to health and wellness, this trust skyrockets as folks look for genuine advice on fitness routines, nutrition hacks, and mental health tips.
Also, take a look at a killer case study: Gymshark’s strategic use of influencer marketing has been pivotal to its success. By partnering with top fitness and athlete influencers like Whitney Simmons and Nikki Blackketter, Gymshark has not only increased brand visibility but also significantly boosted sales. For instance, during their #Gymshark66 campaign, which encouraged followers to document their fitness journeys, Gymshark saw a remarkable increase in engagement and brand reach. This campaign, coupled with influencer partnerships, has been a key driver in Gymshark’s growth, contributing to a 35% increase in sales within a few months. This isn’t just marketing magic — it’s real proof that influencers drive consumer decisions and can take a brand from zero to hero in no time.
Another example worth mentioning is wellness influencer Cassey Ho. With her engaging Blogilates content, have created fitness movements that inspire millions. Her followers don’t just watch her videos — they live by them, integrating her advice into their daily routines. Similarly, the study by Famesters shows that 76% of consumers have purchased a product after seeing it recommended on social media, further solidifying the impact of influencer marketing.
Building trust and credibility
Health and wellness influencers aren’t just popular — they’re trusted confidants to their followers. By sharing real, raw, and relatable content, they build a solid trust base. They let followers into their daily routines, showing both the struggles and the triumphs. This level of authenticity is gold because it creates a deep bond and loyalty among their audience.
For brands, this trust is a treasure trove. When a trusted health influencer vouches for a product, it’s like getting a seal of approval from a close friend. Think about it: If a wellness influencer shares their personal story of transformation using a specific supplement, their followers are much more likely to give it a try, believing in its effectiveness because they trust the influencer’s journey.
In a nutshell, health and wellness influencers are the ultimate connectors between brands and consumers. They bring credibility, relatability, and a hefty dose of inspiration, making them indispensable for any brand looking to make a splash in the health and wellness market. So, if you’re aiming to grow and scale your business, partnering with these influencers isn’t just a good idea — it’s a game plan for success!
What to consider when selecting top health & wellness influencers for your brand
Follower count
Let’s talk numbers. A high follower count can seem like the golden ticket, but it’s not the whole story. Sure, having millions of followers can massively amplify your brand’s reach, but what if those followers aren’t your target audience?
A large following is great for brand visibility, but don’t overlook influencers with smaller, more niche audiences. These micro-influencers might have fewer followers, but their audience is often more engaged and loyal. For example, an influencer like Ellie Axtell might not have millions of followers, but her dedicated base is highly engaged and trusts her recommendations.
Engagement rate
Alright, let’s get real — engagement rate is the bread and butter of influencer marketing. It’s not just about how many followers a health influencer has; it’s about how many of those followers are actually interacting with their content. Comments, likes, shares, saves — these are the actions that show people are genuinely interested and invested in what the influencer is saying.
High engagement means that the influencer’s audience is active, loyal, and ready to be influenced. It’s a key indicator that when they promote your product, their followers will take notice.
Content quality and authenticity
Content is king. High-quality, authentic content is what keeps followers coming back for more. It’s not about some polished pictures; it’s about creating valuable, relatable, and engaging content that resonates with the audience.
Authenticity shines through in the dedication and professionalism of influencers. When Kristen Butler from Power of Positivity shares a post, it’s not just well-designed — it’s heartfelt and genuine. This kind of authenticity is magnetic. It builds trust and keeps the audience glued to their screens.
Alignment with brand values
Here’s the secret sauce to a successful influencer partnership: alignment with brand values. Your brand has a story, a mission, and a set of values. The health influencers you choose should reflect and amplify these.
When you find wellness influencers whose values mirror your own, the partnership feels natural and authentic to their audience. For example, if your brand promotes sustainable living, an influencer like Sadia Badiei from Pick Up Limes, who emphasizes veganism and holistic health, would be a perfect match. This alignment ensures that the collaboration doesn’t feel forced but rather a seamless extension of both the influencer’s and the brand’s ethos.
When selecting a health and wellness influencer for your campaign, remember, it’s all about creating genuine connections and delivering value to both the influencer’s audience and your brand. Now, let’s get ready to dive into the top 10 health and wellness influencers who can take your brand to the next level!
10 health & wellness influencers to partner with
Angela Gargano (Instagram, TikTok, YouTube)
Angela Gargano is a dynamic fitness expert who gained fame for her incredible strength and dedication to helping others achieve their fitness goals. She is a 5-time American Ninja Warrior contestant and has been featured on the cover of numerous fitness magazines.
Angela’s unique approach to fitness revolves around her “Pull-Up Revolution” system, which encourages people, especially women, to develop upper body strength and overall fitness through accessible and progressive training programs.
Angela Gargano is known for her collaborations with brands like Under Armour and Muscle Milk. She has led virtual workouts and created engaging content for these brands, showcasing her influence and reach within the fitness community. Her professional and highly organized approach to content creation has made her a valuable partner. Her content includes engaging workout tutorials, motivational posts, and real-life success stories from her followers, making her an inspirational figure in the fitness community.
Margaux Celeste Alvarez (Instagram)
Margaux Alvarez is a celebrated athlete and entrepreneur, known for her impressive CrossFit achievements and her venture into the wine industry with The Vine Yard.
Margaux combines her rigorous fitness routines with her entrepreneurial spirit, promoting a balanced lifestyle that includes both physical fitness and the enjoyment of life’s pleasures, like wine.
Her content features her intense training sessions, behind-the-scenes looks at her wine business, and motivational talks that inspire her followers to pursue their passions.
View this post on Instagram
Josefine Holmberg (Instagram)
Josefine Holmberg is a celebrity personal trainer and online fitness coach based in Los Angeles, originally from Sweden. She is known for her sustainable and mindful approach to fitness and living.
Josefine emphasizes the importance of sustainable living and mindful movement, integrating yoga, pilates, and body-sculpting tips into her fitness routines.
She creates visually appealing content that highlights her fitness routines, sustainable living tips, and personal anecdotes that resonate with her followers.
View this post on Instagram
Andrea Locke (Instagram)
Andrea Locke is the founder of Driven Studio Orange County and a Lululemon ambassador. She is well-regarded for her focus on mental health, as well as physical, and holistic wellness.
Andrea’s content focuses on the integration of mental health practices into daily life. She emphasizes mindfulness and meditation, providing her followers with tools and techniques to improve both their mental and physical well-being.
Ebony Lane (Instagram)
Ebony Lane is an Australian 100m sprinter, fitness coach at DARE Training, and co-owner of Empower Performance. She excels in body transformations and nutrition coaching.
Ebony focuses on results-oriented fitness and nutrition programs that cater to diverse body types. Her expertise in body transformations has helped many achieve their fitness goals.
Her content includes workout plans, nutrition advice, and transformation stories that inspire her followers to achieve their fitness goals.
View this post on Instagram
Jessie Inchauspé (Glucose Goddess) (YouTube, Instagram, TikTok)
Jessie Inchauspé, known as Glucose Goddess, is a biochemist and author who focuses on glucose management and holistic health. Her book “Glucose Revolution” has been a significant success.
Jessie’s expertise lies in managing glucose levels without giving up favorite foods. She shares scientifically-backed tips and hacks to improve health through better glucose management.
She creates content that combines scientific insights with practical tips, making health management accessible and straightforward for her followers.
Joanna Soh (YouTube, Instagram)
Joanna Soh is a Malaysian fitness personality and the founder of the wellness app Fio. She is also a certified trainer and nutrition coach with over a decade of experience in the fitness industry.
Joanna offers a comprehensive wellness approach through her app Fio, which includes fitness programs, nutrition guides, and mental health content.
She provides her audience with workout videos, healthy recipes, and wellness tips that are easy to follow and highly effective.
View this post on Instagram
Cheryl Wee (Instagram)
Cheryl Wee is a wellness advocate, former actress, and the founder of Cheryl W. Wellness and Weight Management. She has successfully transitioned from the entertainment industry to the wellness sector.
Cheryl’s journey is marked by her focus on mindfulness and holistic health. She uses her platform to promote a balanced approach to wellness, emphasizing mental health and sustainable living.
She shares content that promotes mindful living, healthy habits, and personal growth through engaging and relatable posts.
Koya Webb (Instagram, YouTube)
Koya Webb is a holistic health coach and founder of Get Loved Up, a platform promoting mental, physical, and spiritual health.
Her content includes yoga, meditation, and plant-based nutrition, encouraging her followers to live healthier, more balanced lives.
Koya Webb has indeed partnered with Gaia, where she hosts series like “Self-Love Yoga” and “Meditations for Life.” These series highlight her expertise in holistic health and mindfulness, offering yoga and meditation practices aimed at promoting self-love and mental wellness.
Some final words on collaborating with health & wellness influencers
Partnering with health and wellness influencers can be a game-changer for your brand if you select them wisely. These influencers bring a powerful mix of trust, engagement, and authenticity that can significantly boost your brand visibility and credibility. By collaborating with the right health influencers, you’re not just reaching a wider audience; you’re connecting with consumers who are genuinely interested in leading healthier lifestyles, and if we’re speaking numbers – the right wellness influencers help increase your ROI.
Remember, the key to a successful marketing strategy lies in collaboration. By partnering with dedicated and passionate health and wellness influencers, you’re not only promoting your brand but also contributing to a larger movement towards healthier living. Together, we can inspire and empower people to live their best lives.
Ready to take your brand to the next level? Consider incorporating influencer marketing into your strategic plan. It’s time to harness the power of these health and wellness gurus to elevate your brand and engage with your target audience in meaningful ways and then – scale the efforts and grow your business faster and more efficiently. This is what we’re experts at – the Famesters team is ready to assist you. Curious to learn more about how to get started? Contact us via [email protected] or check out our services to see how we can help you create impactful influencer partnerships that drive real measurable results.
TAGS :
