How to grow your top-up platform

Source: Famesters’ free influencer marketing report

This isn’t theory. Top-up platforms use influencers at scale. Codashop runs an Ambassador Program with 300+ ambassadors worldwide, leaning on streamers and community leaders to explain and show the steps where gamers already watch. 

Showing the right way to pay is a big part of why this works. In Brazil, for instance, Pix has become a leading way to pay; Reuters reports that in 2023 Pix surpassed the combined volume of credit and debit card transactions. A Brazilian streamer who tops up with Pix on screen makes the process feel familiar and safe, because it matches daily habit. 

If you want creators to move the needle, make the demo easy to shoot and easy to follow:

• Put the “no login needed” line and publisher/official badges where the camera will catch them. 
• Give each influencer one trackable link and one code that goes straight to the right game page.
• Ask players a quick “who sent you?” question after payment for clean, human attribution.
• When you run a short bonus (e.g., a small extra on top-ups this week), let the influencer show the bonus landing as part of the same clip — no extra steps.

Price cuts can bring clicks, but trust is what turns a first try into a habit. A clear, honest creator walkthrough removes the two worries players repeat most — “Is it safe?” and “Will it work right now?” — better than any banner.

Who to partner with (and where) to promote your top-up service

Start with the job you need an influencer to do.

• Big creators help you look official. One clean walk-through from a name people trust says, “this is safe.”
• Mid-size creators keep you visible in the games people play week after week.
• Small/local creators turn that trust into action. They speak the same language, know the slang, and use the same payment methods their viewers use.

Here’s an article that will help you choose the right types of influencers for your top-up platform: Nano, micro, macro, and mega-influencers explained. Or you can just contact us so that we can start selecting and vetting influencers that perfectly match your brand and fit your goals right now. See how we do it here: influencer search done by the Famesters experts.

Then, pick the right place for the demo.

YouTube is best for how-to clips people can replay. Ask an influencer for a simple, on-screen flow: open your site, choose the game, enter the player ID, pay, and show the credit landing in the account. Put the link and code in the description and pin the comment so it’s easy to find later.

TikTok / Reels / Shorts work for quick proof. Think 20–30 seconds: promise (“top up in seconds”), proof (the on-screen steps), and payoff (the credit appears). Keep the camera tight on the payment step and show the code on screen.

Livestreams on Twitch, Kick, and other streaming platforms are your live proof. The influencer tops up on stream, the credit lands, the link is pinned in chat, and a small giveaway keeps viewers watching.

Bonus tip for event days: co-streams are huge in esports — 45% of esports watch time came from co-streamers in 2024 — so an influencer restreaming a tournament and doing a quick top-up demo can reach the exact crowd you want. Learn more about how you can gain maximum profit during gaming events here: Event-based influencer marketing done right.

Now, match the partner to local payment habits.

• Southeast Asia. Wallets and QR codes are everyday tools. Singapore and Indonesia even launched cross-border QR payments in 2023, so scanning to pay is normal — sometimes across borders. Ask creators to show the local wallet or QR step on camera. 
• Latin America (Brazil). Pix is the way people pay. Reuters reported Pix surpassed the combined volume of credit and debit card transactions in 2023. Your creator should top up with Pix on screen so viewers can copy it exactly.
• MENA. Cash on delivery is fading. Checkout found the share of shoppers who prefer COD has halved since 2020 as cards and wallets rise. Use Arabic and English where it fits, and lean on creators tied to local gaming and esports communities. 

How to brief any creator (short version): one link that opens the exact game page, one code, “no password needed” on screen, payment step shown with the local method, and the credit landing in view. That’s what gets people to try — and then do it again. Of course, this is a very short and basic variant, and you need to adapt it. Here’s a free influencer brief template to help you.

Make offers and journeys influencer-ready

Think about the moment a viewer clicks from an influencer’s video. If the page that opens looks exactly like what they just saw — same game selected, same pack highlighted, same payment method on screen — they finish the purchase without thinking. Build for that moment.

Start with one link that always works

• One deep link per creator. It should open the exact game page, with the most common pack already selected. Example pattern (use your real domain): https://yourdomain.com/topup?game=mlbb&pack=diamond250&code=INFLUENCERNAME

• Auto-apply the influencer code. If the code is in the link, show it as applied. If not, show a short field with a hint like “Enter INFLUENCERNAME”.
• Right country, right language, right currency. Detect location, but let people switch in one tap. Save that choice so the page doesn’t jump back.
• Assume mobile. Design for one hand: big buttons, large number keypad for player ID, no horizontal scroll.

What the viewer should see without scrolling

• A plain “No password needed. Credits go straight to your player ID.” (Put this near the player-ID box so it’s caught on camera.)
• Local prices next to each pack (not hidden in the cart).
• Payment badges people recognize for that country (wallet, QR, carrier billing, local cards).
• A 4-step strip: Pick pack → Enter player ID → Pay → Credits appear.

Codes that track who sent the buyer (and feel good, not spammy)

• One code per creator, short and readable. Avoid mixed case and special characters. It has to be easy to say out loud and easy to type.
• A small bonus that feels special. A modest extra on top-ups during the creator’s promo window is enough. Show a clear end date so it doesn’t feel fake or “always on”.
• Fair use rules on the page: one bonus per user, simple terms, visible before pay. That protects players and the creator’s reputation.

Make help instant for creators

• Fast lane for fixes. Give creators a direct line (chat or email) for drafts, broken links, and code issues. Answer same day; cover weekends during promo bursts.
• A ready-to-use kit. One shared folder with:
  • a 20–30s screen-record of the full flow (they can reuse this as b-roll),
  • your logo and a “No password needed” badge,
  • country-specific payment icons (Pix, popular wallets, carrier logos, etc.),
  • one short script and caption,
  • pinned-comment text (YouTube/Twitch) and bio-link text (TikTok/IG).

• Backups prepared.
  • If a link breaks, redirect to the correct game page and keep the code applied.
  • If a code fails, have a spare code ready and a note the creator can paste in seconds.

Tiny details that prevent drop-offs

• Pre-fill the game region (if the title has regions) and show a country switcher next to the price.
• Show how to find the player ID with a tiny “Where to find my ID?” link and a 2-image pop-up.
• Keep the code visible in the cart and on the receipt so viewers feel the promise was kept.
• Ask one simple question after payment: “Who sent you?” with a short list of influencer names. (It’s fast and gives you clean, human-verified attribution.)
• Have a quiet fallback if the player ID is invalid: a gentle error, a help link, and keep all form inputs so the viewer doesn’t start over.

A quick QA checklist before any post goes live

• Open the creator link on a real phone (4G/5G and Wi-Fi).
• Game preselected, pack selected, code applied.
• Country, language, currency correct; switcher works.
• “No password needed” line visible above the fold.
• Local payment badges visible; the chosen payment runs end-to-end.
• Credits land in the test account; success screen says so clearly.
• Pinned comment and bio link point to the same deep link.
• Spare code and backup redirect tested.

Keep it simple: one link, one code, one clear page that matches the video. When the on-screen demo and the landing page line up perfectly, people follow through — and then they come back.

Here’s an example of an influencer ad for the Kupikod top-up platform:

This is one of the ads launched during the influencer marketing campaign run by Famesters. The results are impressive: 40M+ views at CPM of $1.55. Read the full case study here: Over 40M views for Kupikod: The micro-influencer campaign by Famesters

What to measure when promoting a top-up platform (without drowning in dashboards)

You don’t need twenty charts to run a top-up program. You need two numbers you trust, a simple way to collect them, and a clear weekly decision.

The two numbers that matter

• CPFTD (cost per first top-up).

What it is: how much you spent to get one new buyer from a creator.

Formula: creator spend ÷ number of first top-ups from that creator.

• RD% (repeat rate).

What it is: how many of those buyers came back and topped up again.

Formula: (repeat buyers from that creator ÷ all buyers from that creator) × 100.

Read them together. A low CPFTD with a weak RD% is a one-off spike. A steady CPFTD with a solid RD% is a channel you can build on.

A simple stack that just works

• One link + one code per creator.

The link opens the exact game page; the code is auto-applied. Store both with the order. This gives you machine-readable attribution even when cookies fail.

• UTMs you can read at a glance.

Example pattern you can copy:

…?utm_source=youtube&utm_medium=influencer&utm_campaign=mlbb_may&utm_content=howto_cinfluencername

Keep the fields consistent so your exports line up in a sheet.

• A one-question pulse after payment.

“Who sent you?” with a short list of creator names (plus “Other”). It’s fast for the buyer and gives you human-verified attribution to compare with codes/UTMs.

(Pro tip: put the code on the receipt too. If a viewer forgets to apply it, they can still tell you who sent them in the pulse.)

Your weekly scorecard (one page)

Create one sheet with these columns per creator (per week):

Influencer | Game | Format (how-to / short / live) | Views | Clicks | Registrations | First top-ups | Repeat buyers | Spend | CPFTD | RD% | Notes

• Minimum traffic rule: don’t judge a creator on a trickle. Set a floor (e.g., at least 20 first top-ups or a full week live) before you decide.
• Fix obvious leaks first: broken deep links, codes not applying, wrong country/currency, payment badges missing.

How to act on the data (no drama)

Bucket creators once a week and move on:

• Top 20% (your keepers).

They have the best CPFTD and healthy RD%.

Do: order another piece in the same format, same game, same link+code; ask for a second placement on their next upload/live; clone to a similar creator in the same region.

• Middle 60% (promising).

Results are close, but not quite there.

Do: change one thing at a time — switch the format (how-to ↔ short), move to the creator’s second-best game, or show a different local payment method on screen. Keep the link+code structure.

• Bottom 20% (polite pause).

Too pricey or weak RD% after you’ve fixed leaks.

Do: pause kindly, share the numbers, and say you’ll revisit when you have a better angle or a new game to test.

Keep the data clean

• One creator = one link + one code. Rotate codes monthly to prevent leakage.
• Lock your naming. If “mlbb_may” becomes “MLBB-May-2025” mid-month, your sheet breaks.
• Match the video. If the creator shows Pix/wallet/QR on camera, make sure that badge is on the page above the fold.
• Spot odd spikes. Do a quick sanity check: many first top-ups at the same minute, same device, or from the wrong country usually means something’s off (link shared elsewhere, code posted in a deal forum, etc.). Fix the path, then re-read the numbers.

That’s it: CPFTD and RD% by creator, collected with links, codes, and one quick pulse, reviewed weekly. Scale the few that prove it, improve the ones in the middle, and pause the rest — without living in a dashboard.

Brand safety & trust notes (essential, not scary)

Keep this simple. Make it clear it’s an ad, keep it age-appropriate, never ask for passwords, and show players where help lives.

Say it’s an ad

Ask influencers to use a clear disclosure at the start and on screen (#ad or plain-language text). That’s what regulators expect. The FTC says disclosures must be clear and hard to miss, and the ASA (UK) says social posts must be recognizable as ads. YouTube also has a paid-promotion toggle that adds a notice on the video. 

Pick the right channels and audiences

Avoid content made for kids and placements where a large share of the audience is underage. UK guidance flags stricter rules for children’s media and age-restricted categories; the FTC also reminds creators and brands to treat kid-directed content with extra care. 

Keep promos tight and fair

Show the key terms up front: who can join, what the bonus is, start/end dates, and any limits. The ASA’s CAP Code calls these “significant conditions” and expects them to be prominent, with a link to full T&Cs.

Make support and refunds easy to find

Have a visible “Help” link on the offer page and on the receipt. Be clear about refunds so players know what to expect. For example, Codashop explains that most in-game items are final, with a process for non-delivery issues; Razer Gold also notes that digital wallet transactions are generally final. If your policy differs, say so plainly on the page. 

Put trust cues where the camera sees them

Show “official partner/authorized top-up” language, the “no password needed” line, and the local payment badges above the fold so they appear in the creator’s frame. Some top-up services emphasize working directly with publishers and instant in-account delivery.

If you do just these things — clear #ad, age-appropriate placement, in-account delivery, honest promo terms, and visible help — you remove the biggest fears fast and make it easy for viewers to follow the demo.