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Influencer marketing in the casino industry: tips, insights, best practices

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influencer marketing in the casino industry

Influencer marketing is younger than other, more traditional channels, but it’s already successfully adopted by the most modern brands and industries – especially iGaming. With the rise of social media and the Internet, influencers have become key players in digital marketing, as they have the power to influence the purchasing decisions of their followers and audiences. Also, according to the research by BuzzGuru, 92% of consumers tend to trust influencers a lot more than traditional advertising and even celebrity endorsements. 

In the casino industry, influencer marketing can be a valuable tool to increase brand awareness, reach new audiences, and build brand loyalty. From this article, you will learn about some tips, insights, and best practices for casino brand owners and iGaming marketers looking to incorporate influencer marketing into their marketing strategy. We at the Famesters influencer marketing  agency  for iGaming are happy to share our experience of more than 6 years of promoting casino and other iGaming brands with the help of influencers.

You will have a better understanding of the benefits of influencer marketing, how to choose the right influencers for your casino brand, and how to craft effective influencer marketing campaigns.

Why use influencer marketing influencer marketing in the casino industry: benefits

Influencer marketing can provide numerous benefits for casinos and iGaming companies. One of the key advantages is increased brand awareness and reach. Influencers have large followings on social media and other digital platforms, and partnering with them can help casinos reach new audiences and demographics that they might not otherwise have access to. Basically, an influencer opens the path to a loyal pre-formed community for iGaming brands. Additionally, influencers create authentic, user-generated content that can be used multiple times and shared on social media and other marketing channels, which helps further increase brand awareness and engagement.

Influencer marketing grants casinos access to specific audiences and demographics. For example, millennials are a demographic that casinos have been trying to attract in recent years, and partnering with influencers who have a significant following among this group can be an effective strategy to do so. Influencers can also provide valuable insights into the preferences and attitudes of their followers, which helps casinos tailor their marketing messages and offerings to better meet the needs of their target audience.

In addition to increasing brand awareness and reaching new audiences, influencer marketing can also help build brand loyalty and engagement. By partnering with influencers who share similar values and interests, casinos can create a sense of community around their brand and foster deeper connections with their audience. Influencers can also provide valuable feedback and insights into the customer experience, which can help casinos improve their offerings and enhance customer satisfaction.

Overall, using influencer marketing can be a valuable strategy for casinos and iGaming companies to promote their brand, reach new audiences, and build long-term relationships with their customers. But it only works when you choose the right influencers for your casino brand. So, how to find relevant influencers for iGaming influencer marketing campaigns?

Choosing the right influencers for your casino brand

Choosing the right influencers is a critical step in any influencer marketing campaign, and this is particularly true in the iGaming industry. When selecting influencers to partner with, it’s essential to consider several factors, including the target audience and demographic, the influencer’s content and audience engagement, and alignment with the brand’s values and goals.

  • Firstly, it’s important to identify the target audience and demographic that the casino is trying to reach. This will help narrow down the pool of potential influencers and ensure that the marketing message resonates with the intended audience. For example, if the casino is targeting millennials, they might consider partnering with influencers who have a large following among this demographic.
  • Secondly, it’s crucial to evaluate the influencer’s content and audience engagement. While follower count is an essential metric to consider, it’s not the only one. It’s important to look at the influencer’s engagement rate, which measures the level of interaction that their content receives from their audience. It’s also important to consider the type of content that the influencer creates and whether it aligns with the casino’s brand values and messaging.
  • Lastly, compliance with regulations related to gambling advertising should be taken into account when choosing influencers. Different countries and regions have varying regulations regarding gambling advertising, and it’s crucial to ensure that the influencer’s content complies with these regulations. Working with influencers who are knowledgeable about these regulations can help avoid any legal issues down the line.

By taking these factors into consideration, casinos and iGaming companies can choose the right influencers for their brand and maximize the effectiveness of their influencer marketing campaigns.

Crafting effective influencer marketing campaigns

Crafting an effective influencer campaign is essential for achieving the desired results of increased brand awareness, engagement, and loyalty. To create a successful influencer campaign, casinos and iGaming companies should follow a few best practices:

  • Set clear goals. Before launching an influencer campaign, it’s essential to establish clear goals and metrics for success. Whether the goal is to increase brand awareness or drive conversions, having a clear objective can help guide the influencer selection process and ensure that the campaign is aligned with the overall marketing strategy.
  • Build genuine relationships with influencers. Influencers are experts in creating engaging content and connecting with their audience. By collaborating with influencers and giving them creative freedom, casinos and iGaming companies can ensure that the content resonates with the influencer’s audience and feels authentic.
  • Provide value to the influencer. Influencers are typically compensated for their work, but it’s also essential to provide additional value beyond financial compensation. This could include exclusive access to events or products, discounts, or other perks that can help incentivize the influencer to create high-quality content and promote the brand.
  • Monitor and measure results. Once the campaign is launched, it’s crucial to monitor and measure the results to determine its effectiveness. This can include tracking engagement rates, follower growth, the number of registrations and new deposits, and other key performance indicators. By regularly monitoring results, iGaming brands can make adjustments to the campaign as needed and optimize for maximum impact. For example, tracking the campaign in real time helps easily determine the influencers who perform the best and the ones that are not so good. With this information, you can allocate your budget more effectively.


Influencer marketing has become a valuable tool for all types of iGaming companies, including casinos, to promote their brand, reach new audiences, and build long-term relationships with their customers. By selecting the right influencers and crafting effective campaigns, casinos can harness the power of influencer marketing to achieve their marketing goals and drive business growth. 

If you need any advice or assistance for creating successful influencer marketing campaigns that deliver real results, contact the Famesters influencer marketing agency. We have over 6 years of experience in influencer marketing in the casino industry; work with iGaming brands all over the world; know the peculiarities of different regions. Also, have a look at an example of our work: here is a case study on how we helped 1XBET attract solvent consumers in different southern hemisphere countries.