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Who are nano-influencers and how your business can benefit from them

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profitability of influencer marketing

The concept of influencers and their use in marketing is already nothing new, although influencer marketing is still considered very young compared to other marketing channels. And, in most cases, when someone is talking about influencers, they mean content creators with quite a large following on social media. In recent years, however, the idea of “nano-influencers” has been brought to the forefront – what role do these macro- and micro-influencer stars have at play in your marketing arsenal? Nano-influencers are a growing force, with promotional power that differentiates them from other influencer types. 


To better understand this type of influencer, it’s important to look at their background, capabilities, tactics they use to succeed; but more importantly, how engaging nano-influencers can help you reach your desired business goals. This article will discuss who nano-influencers are, how your brand can benefit from them, and what to do to get the profit.

          Nano              Micro            Macro     Mega

The number of  followers

on at least one social

media platform


Working with nano-influencers is quite an innovative marketing approach that can help brands, marketers, and agencies reach their target audience. These nano-influencers are individuals with a passionate online following in the range of 1,000 to 10,000 that have built their audience through content creation, usually in one specific niche, and nurturing their community. 

By working with these influencers, brands can more precisely target potential customers who share the same interests and demographics as the influencer’s followers. 

Moreover, this is cost-effective for companies due to typically lower rates for engaging nano-influencers over those of celebrity influencers or even high-level micro-influencers. Sometimes nano-influencers don’t even charge brands for promotion, it is possible to collaborate with them by sending them brand’s products as gifts. 

With nano-influencers becoming increasingly popular among brands due to their effective use to organically reach highly targeted audiences, it is beneficial to understand this marketing approach in order to capitalize on its power.

Benefits of working with nano-influencers 

Working with nano-influencers provides brands, marketers and agencies with a unique opportunity for collaboration. These influencers bring their own personal style, seen in their social media posts and content, to the table. Nano-influencers are highly authentic, and social media users value them for it. For example, a user can follow some celebrity just because everyone else does and not really be interested in their content. But it’s vice versa with nano-influencers who are almost always niche. Users carefully choose small content influencers to follow, subscribe to their accounts only when they are really interested in what the creator has to say and show. This makes nano-influencers’ audiences extremely engaged.

Nano-influencers tend to have a more niche focus than larger influencers. They often specialize in certain industries or topics and have a deep understanding of the needs and interests of their followers. This makes them well-suited to partner with brands that are looking to target specific demographics or niches. For example, a brand that sells organic skincare products might partner with a nano-influencer who specializes in natural beauty and has a small but highly engaged following of individuals who are passionate about eco-friendly products.

In addition, as nano-influencers often have smaller followings than celebrity type influencers, building relationships can be easier and more intimate. 

Partnering with nano-influencers has many advantages for brands, including an authentic look into the product or service being offered and wider brand awareness.

How to find the right nano-influencer for your business 

When it comes to influencer marketing, finding the right nano-influencers for your business can be a daunting task. It is important to ensure that they are relevant to your brand and product and that they are reliable in their work before you sign them on. Additionally, they should fit within an associated niche or community – so that they can authentically represent you. 


By consistently vetting candidates, researching their merits and analyzing the demographics of your target audience, you can make sure to find the perfect nano-influencers to effectively work with – helping you build relationships and reach the right people.

Tips and tricks for successful campaigns with nano-influencers 

Leveraging nano-influencers when conducting influencer-marketing campaigns can be an effective and efficient way to drive brand awareness and interest. When done correctly, these campaigns can result in increased consumer engagement, product sales, and brand loyalty. 

To ensure success however, it is essential for marketers to have a thorough understanding of their target audience and a well thought out strategy prior to beginning any research process. Adopting a data-driven approach allows marketing teams to accurately assess which nano-influencers they should partner with based on the insights obtained from the analysis of demographic data, along with social media trends. With this knowledge firmly in hand, executing an effective influencer-marketing campaign that utilizes nano-influencers becomes simpler, more carefully targeted and successful.

Set clear goals and expectations: Before launching a campaign with a nano-influencer, make sure you have a clear understanding of your goals and what you want to achieve. Communicate these goals and expectations to the influencer, and work together to develop a plan for achieving them.

Here are some more tips that will help you run a successful campaign with nano-influencers:

  • Set clear goals, use measurable KPIs. Before launching a campaign with a nano-influencer, make sure you have a clear understanding of what you want to achieve. Communicate these goals and expectations to the influencer, and work together to develop a plan for achieving them.
  • Build a relationship. Take the time to get to know the influencer, understand their needs and values, and work together to create content that feels authentic and genuine.
  • Be authentic. Authenticity is what consumers value nano-influencers for. Make sure the content the influencer creates for promoting your brand feels natural and aligns with the influencer’s personal brand and values. This will help to build trust with their followers and increase the likelihood of success and will also increase consumers’ loyalty to your brand and the influencer alike.
  • Measure success. Make sure to track the success of your campaign using metrics such as engagement rates, sales, or website traffic – the metrics depend on your goals and KPIs. This will help you to understand what worked and what didn’t, and make adjustments for future campaigns.

Overall, running successful campaigns with nano-influencers requires careful planning, strong relationships, and a focus on authenticity and engagement. By following these tips and tricks, you can create campaigns that resonate with your target audience and drive results for your brand.

Wrapping up: how nano-influencers can help grow your business

To summarize, nano-influencers are a valuable resource for brands looking to reach their target audience. The trust and authenticity they bring to the table are essential elements of any successful influencer campaign. 

However, it is extremely important to find the right nano-influencer for your business and create campaigns accordingly. You have to know your niche and your target audience needs and preferences really well, so take your time doing the research. 

With effective strategies such as engaging with relevant nano-influencers ahead of time and being creative with incentives, brands can maximize their ROI when running influencer marketing campaigns. 

If you want help finding and managing the perfect micro- or nano-influencer set up for your brand, contact Famesters – an influencer marketing agency that has worked with nano-influencers around the world! Our team will provide invaluable insights on how to best approach working with nano-influencers for your ultimate success and manage your campaign from start to finish.