When the goal and objectives are set, it’s time to identify the right influencers. Brands should look for social media influencers in their industry who would have a genuine interest in their products. Consider whether the influencer’s audience demographic would find value in the product. This alignment ensures that the product reaches a relevant and interested audience. Here at Famesters you can get assistance with this task (as well as many other tasks!). We’ve got our own smart influencer discovery tool so we can find the most relevant influencers for your brand – with an audience that matches your target demographic.

What’s next? Further you will find ways of how to collaborate with influencers, and tips to make your brand-influencer collaborations effective. You can choose the ones that align with your goals and marketing strategy. 

Influencer gifting

Influencer gifting is a strategic marketing approach best suited for companies with smaller budgets, aiming to establish authentic, long-term relationships with influencers. This technique involves providing products to influencers for free, without any obligatory commitments or in exchange for an honest product review. The primary objective of influencer gifting is to initiate influencer relationships based on the principle of generosity, rather than direct requests or demands.

A critical aspect of this strategy is its ability to filter out influencers who genuinely appreciate and endorse the product. Influencers who choose to post about the product without any financial incentive demonstrate a true affinity for the item, thereby lending credibility to their reviews. 

For example, Daniel Wellington often gifts their minimalist and elegant watches to influencers. This approach is intended to encourage these influencers to create and share social media posts featuring the watches.

Famesters tips on how to make your account takeover successful

• First and foremost, choose an influencer you trust and whose voice matches your brand. You can either give them access to your account or ask them to provide content for you to post.
• Decide on the format, duration, and content of the takeover in advance. This includes the type of content (images or videos), the number of posts, and the duration of the takeover.
• Actively promote the takeover to create excitement and attract more followers. Use a unique hashtag combining the influencer’s name and your brand to enhance discoverability and hype.
• Allow the influencer to add their unique voice to your brand’s page, providing general guidelines but allowing some freedom to maintain authenticity.

This strategy can result in a mutually beneficial partnership, driving relevant traffic to your social media and offering fresh content for your followers.

Brand ambassadorship

A brand ambassador program is ideal for establishing long-term relationships with creators, converting influencers into brand advocates, and ensuring their deeper commitment. Unlike regular influencers, brand ambassadors are long-term partners paid to consistently promote a brand on social media, embody its values, and act as spokespersons without partnering with competitors. 

When establishing such relationships, it’s important to:

• Select trusted influencers for a “test run” before committing to long-term partnerships. Propose ambassador roles to influencers only after successful collaborations. 
• Ensure influencers’ beliefs match the brand’s values and aesthetics for ongoing collaboration.
• Develop clear guidelines and expectations.
• Plan for both online and offline promotions, and maintain regular communication.
• Utilize popular events for brand promotion.
• Provide custom discount codes for use on your brand ambassador’s social media platforms.
• Provide product updates and support to ambassadors, making them a feedback channel and event promoters, extending beyond social media.