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Women in influencer marketing

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In the influencer marketing industry, women have carved out powerful niches, leveraging their creativity, insight, and entrepreneurial spirit to shape trends and drive consumer behavior. Today, influencer marketing is not just a business tool, but also a platform for empowerment and innovation, where women experts are breaking barriers and setting new standards. In this article, the Famesters influencer marketing agency experts share their firsthand experience, advice, and insights. Learn how women uncover the keys to their influence in the digital world. Celebrate with us and get inspired!

Nadia Bubennikova

Nadia Bubennikova, Head of Agency at Famesters

– Nadia, if you could share your top tips with female professionals aiming to make a significant impact in the industry, what would they be?

– First and foremost, constantly prioritize learning and skill development. Seek out new sources of information, share experiences with your colleagues, and stay updated on the latest trends and platforms in the industry. This continuous learning approach will not only enhance your expertise but also keep you ahead of the curve in this fast-paced field.

Secondly, make sure to diversify your expertise across all relevant influencer marketing platforms. While platforms like YouTube, Instagram, and TikTok are essential, don’t overlook the importance of platforms like Twitch and emerging ones like Kick, especially if they are relevant to your industry. Actively engage with these platforms, try out new strategies, and gain practical experience wherever possible.

Another crucial piece of advice is to never hesitate to take initiative. If you find that there are no relevant sources or resources available, create your own. Whether it’s conducting your own research, starting a new initiative, or collaborating with others, being proactive and innovative can set you apart in the industry.

Furthermore, it’s essential to own your expertise and not allow anyone to undermine it. Don’t let anyone mansplain or diminish your knowledge and experience. Back up your ideas and strategies with data and evidence to ensure that your contributions are valued and respected.

Lastly, leverage your soft skills to their fullest potential. Effective communication, collaboration, and relationship-building are all key aspects of influencer marketing success. Cultivate these skills and use them to foster strong connections with influencers, brands, and your colleagues in the industry.

Anastasia Zaichko

Anastasia Zaichko, CMO at Famesters

As a woman in influencer marketing, what advice do you have for aspiring female professionals looking to make their mark in the industry?

As the CMO at our influencer marketing agency, I am passionate about fostering an inclusive environment for aspiring female professionals in the industry. Influencer marketing is a dynamic field where women can truly leverage their talents (exceptional communication skills, creativity, empathy, adaptability, resilience, and more), and make a significant impact. I believe that influencer marketing is the very place where diversity is celebrated, making it an ideal environment for women to shine.

However, I can also see that traditionally low self-esteem among girls and women goes hand in hand with lower aspirations of engaging in influencer marketing jobs. Thus, I encourage women in our industry to overcome societal pressures. Celebrate your achievements and don’t be afraid of visibility. In influencer marketing, being seen, heard, and valued is paramount. By breaking free from traditional stereotypes and recognizing the unique value they bring, aspiring women can thrive, inspire others, and contribute significantly to the industry’s vibrant narrative.

Anna Zhukova

Anna Zhukova, Team Lead (iGaming) at Famesters

– How do you see the future of influencer marketing, and what role do you see women playing in shaping its evolution?

I’d say women put more emotions into their work – it can be an advantage since we are seeking all possible creative ways to complete the task or get along with the influencers, understand their needs and care for them. I’d say we strive to create a warm and welcoming relationships with our partners, so we can be on the same page and at the same time transparent to each other – since robotic-non-emotional connection won’t get us so far.

– ​As a woman in influencer marketing, what advice do you have for aspiring female professionals looking to make their mark in the industry?

Don’t be afraid to stand your ground and be persistent, keep your emotions under control and use them to be sneaky and wise. Share your comfort vibe with others – both clients and influencers, because you’re a real person with your own vision that can’t be controlled by others’ opinions, express your true self and stay focused on achieving YOUR personal goals. In the world full of rude and stubborn people, be the lighthouse of generosity and brightness!

Feel inspired? Ready to start your next successful influencer marketing campaign with the help of Famesters experts? Want to learn more from our women? Contact us via [email protected]!


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