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How to encourage users to download your app: strategies and tactics

How to encourage app downloads
How to encourage app downloads
  • How to encourage users to download your app: strategies and tactics

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There are millions of apps on Google Play store and the App store. To be more exact, it is estimated that Android users are able to choose between 3.55 million apps (making Google Play the biggest app store), and there are about 1.6 million apps for iOS (making the Apple App Store the second-largest app store). What that means for your new, well-designed and very useful mobile app is that you have a huge number of competitors. You need to elaborate a robust strategy to increase your mobile app downloads.

How to encourage users to download your app

Source: Statista.com

Fortunately, there exist quite many effective methods of how to encourage users to download your app. If you’re ready to develop an effective marketing plan, take time to read this article and get to know actionable strategies and impactful tactics to increase app downloads. You’re going to learn how important are appealing app logos, which is better to prioritize – SEO or ASO, what is the role of effective content creation, and also – how to promote your mobile app with influencer marketing. The team of Famesters, a full-cycle influencer marketing agency, are great experts in the industry who are ready to share recent trends and insights with you. Read further to learn more!

APP LOGO: HOW TO MAKE A GOOD FIRST IMPRESSION

The design of an app icon plays a pivotal role in attracting users. The majority of consumers, about 60%, tend to avoid brands with unappealing logos. Overwhelming 78% of participants of another study consider logos to be “works of art”. Another 42% believe that logos reflect a company’s personality and can indicate whether a business is high quality or not.  

As the initial point of contact in an app store, an app’s icon should not only be attractive but also effectively communicate the brand and the app’s functionality. A well-crafted icon can positively influence download rates, helping an app stand out amidst vast competition. While it’s essential to make the icon eye-catching, it’s equally crucial to keep its design simple and direct to prevent confusion. In essence, the app icon serves as the face of your app brand and needs careful consideration in its design.

Here you can learn about the experience of “Piano Master 2” app creators who wanted to update their logo to stand out from the competition. A/B testing helped them to choose the best design from a number of versions proposed. The difference in conversions between the worst logo and the best one appeared to be fourfold! The final version of the icon increased downloads by 34%.

If you’re developing a mobile app, A/B testing is a great technique to determine how effective a logo is. The results of this case show how much a logo design can influence a user’s decision to download an app.

How to encourage users to download your app

Source: How can an application’s icon design affect the number of app downloads?

GIVING PRIORITY TO ASO: HOW TO ENHANCE APP STORE OPTIMIZATION?

App Store Optimization (ASO) is a strategy aimed at increasing an app’s visibility and download rates within app marketplaces, such as Apple’s App Store or Google Play Store. The thing is that most users find apps through app store searches. Studies indicate that browsing in an app store drives 63% of iOS app discoveries and 58% for Android. Much like SEO for websites, ASO focuses on improving various elements related to the app’s listing.

How to encourage users to download your app

Source: Techcrunch.com

ASO Elements:

Title: An effective app title should be catchy, unique, and descriptive. Avoid generic titles to stand out.

Keywords: Incorporate relevant keywords in the app’s title and description. Keywords significantly boost ranking, but stuffing should be avoided.

Description: Should be compelling and keyword-optimized. Overstuffing can lead to penalties.

Screenshots: Visuals should be engaging and offer insight into the app’s functionality. Shots showcasing actual app interface can give potential users a clear idea of its features. Try to use compelling screenshots, photos, and videos on your app page to boost engagement. Highlight the crucial features of your app using design elements like arrows. 

App Usage Metrics: Rankings are influenced by usage frequency, download-to-uninstall ratios, and overall engagement.

Categories: Choose app categories wisely to ensure relevance and avoid overly saturated ones.

Reviews: Positive reviews can bolster app ranking. Favorable reviews tell the app store algorithm that your mobile app is valuable and popular among users. This makes it position your app higher. Thus, your steps to engage users and prompt them for feedback can be as follows:

  • Encourage reviews and testimonials

Reviews act as social proof, convincing potential users of the app’s quality and reliability. You can encourage reviews through in-app messages or follow-up emails, especially after a user has a successful interaction with the app, like completing a task or making a purchase. 

  • Address negative reviews

Negative reviews are inevitable, but they should be minimized as much as possible. The best way to do this is by offering a superior user experience and addressing complaints swiftly.

  • Interact with users

Engaging with users by responding to their comments and complaints builds trust and enhances the app’s credibility. This can also lead to more organic downloads. 

  • Motivate users for referrals

Using a referral program is also one of the effective tactics to increase app downloads. Existing users can be turned into ‘brand ambassadors’ by offering them incentives like free storage space or discounts for referring the app to others.

Importance of localization for ASO

For apps designed with a global audience in mind, localization is crucial. Developing an app in multiple languages can significantly increase its download rate, with studies indicating that merely localizing app keywords can enhance downloads by sevenfold. Many non-English speakers prefer using apps in their native languages. Catering to multiple languages can become a good strategy to increase mobile app download rates, for both Android and iOS platforms. 

Here you can learn about one app developer who has discovered how to encourage app download by 767% with the help of keywords localization.

In essence, ASO is essential for developers seeking better visibility and higher downloads for their apps. Being consistent and attentive to all aspects of optimization can lead to increased app discoverability and success. ASO isn’t a one-time task. Regular refinement and A/B testing can help in achieving optimal results.

DON’T FORGET ABOUT SEO: CREATE A DEDICATED WEBSITE

Having a dedicated website for your app is a fundamental step in digital marketing. A website enhances discoverability as users still often search for apps or related services on search engines like Google. This online presence should prioritize SEO and feature engaging content like images and teaser videos, having a clear call-to-action leading to the app’s download page. 

Beyond just having a website, integrating a blog is beneficial. This can provide users with updates, tips, and related content that drives more visibility and traffic, eventually boosting app downloads. 

Additionally, websites can aid in data collection for email marketing and further user engagement. Besides, using a dedicated website for your app allows you to employ ad retargeting. This strategy targets ads at visitors who explored your site but didn’t download your app, reminding them about your product on other platforms.

Overall, to effectively market a mobile app, brands should leverage the broader digital ecosystem, ensuring their app is easily discoverable and relevant.

INVEST IN QUALITY CONTENT: TRYING DIFFERENT FORMATS TO KNOW WHAT BEST RESONATES WITH YOUR AUDIENCE

Investing in content is crucial for app promotion. Content marketing can effectively promote various apps. Apart from creating a website and adding blogs to your app’s website, you can promote your app on social media, for example creating YouTube tutorials, or launching a podcast series. A notable example is Evernote, which shares user surveys and productivity-related content. 

Depending on your audience’s preferences, you can use articles, videos, infographics, behind-the-scenes content, and many other formats. Utilize hashtagged campaigns to enhance brand awareness or showcase new features. For instance, gaming apps can benefit from walkthrough videos, showcasing gameplay and visuals. Leveraging user-generated content also fosters a community feeling around your app.

Promote your app effectively on a dedicated website as well as on social media by understanding your target audience and selecting the right platform and the right content formats accordingly.

Read more on the topic:

Video content

Videos, particularly introduction videos, can significantly increase conversion rates. Ensure they’re concise unless it’s a detailed Q&A or a live stream. Consider creating explainer videos that outline your app’s unique features and functionality, and if needed, seek help from professional video production companies.

To better convey your app’s advantages, create a 30-second demo video highlighting its primary functions and user-friendly features. After production, distribute the video on your website, social media, and within your app store listing.

Consistently publishing relevant content not only attracts users but also improves your website’s SEO. Including pitches for your app within your content can further boost app awareness and interest.

LEVERAGE INFLUENCERS’ POWER: THE BEST WAY TO STAND OUT FROM YOUR COMPETITION

Today we can hardly imagine any marketing efforts without collaborations with relevant content creators. Once you’ve made your best in terms of ASO and SEO, and you’re having a robust content strategy, it’s high time to move further. Promoting your mobile app via influencers can bring you to the next level. This is not only about expanding reach but also about boosting app visibility and trustworthiness. No doubt, it’s quite another thing when a potential user gets to know about a new promising app from a personality who has a particular influence in this or that niche. Trusted experts know very well how to encourage app downloads by reviewing your app in front of their dedicated followers.

Read more on the topic:

According to the BuzzGuru report, 71% of marketers find that the quality of customers from influencer marketing is much better than from other marketing efforts. Additionally, 92% of consumers admit they have trust in influencers’ advice: they are ready to click their links, and use what influencers suggest using. This is the main reason why the influencer marketing traffic is more qualitative.

guality of cutomers - traffic from influenser marketing

The ultimate influencer marketing report

Thus, collaborating with influencers, especially those on platforms like YouTube or specialized platforms, can lead to beneficial exposure. However, it’s essential to choose influencers carefully, considering both their reach, and also the engagement level and relevance of their audience. Here at Famesters we know for sure how to find the best content creators in your niche, what platforms are better for this or that kind of mobile app, and also we are experts in negotiating with influencers. First launching a campaign, we use only 40% of the budget to find out the most advantageous directions. Further, we analyze the result, highlighting the most profitable solutions. Only then we scale the exactly fruitful decisions with the remaining 60% of the budget – getting you a higher ROI.

FINAL THOUGHTS

There’s no doubt that the quality of the app is crucial. Even if you manage to get a lot of downloads, retaining users will be challenging if the app doesn’t meet their expectations. However, in today’s saturated app market, simply having a well-crafted application isn’t enough.  You should focus on providing a great user experience while employing the above strategies and tactics to increase app downloads.

To stand out and achieve remarkable download numbers, a holistic and strategic approach to app promotion is indispensable. Effective methods span from leveraging the power of content marketing and engaging visuals to fostering influencer partnerships and making the most out of user generated content. 

Contact us if you want to know how to encourage your app downloads via partnerships with content creators. Here at Famesters we promise to manage the best A to Z influencer marketing campaign for the benefit of your mobile app. 

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Anastasia Zaichko

Anastasia Zaichko

Anastasia is a creative B2B marketing and sales professional, passionate about helping companies achieve their user acquisition, growth and visibility objectives
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Influencer marketing strategies for play-to-earn applications

Influencer marketing strategies for play-to-earn applications
Influencer marketing strategies for play-to-earn applications
  • Influencer marketing strategies for play-to-earn applications

Table of Contents

Play-to-earn applications have emerged as a groundbreaking innovation, fundamentally altering how consumers interact with gaming platforms. By monetizing gameplay and allowing players to earn real-world value from their in-game achievements, play-to-earn games have carved out a lucrative niche in the gaming industry. As this sector continues to expand, so too does the need for effective marketing strategies to help these platforms stand out and attract a dedicated player base.

This is where influencer marketing comes into play. In an era where traditional advertising techniques often fall on deaf ears, influencer marketing serves as a dynamic and engaging way to capture the attention of potential players. Harnessing the credibility and audience of a popular influencer, businesses can organically promote their play-to-earn applications to a receptive and engaged audience.

Influencer marketing involves partnering with influential personalities who have a strong online following and a significant sway over their audience’s purchasing decisions. These influencers often specialize in specific niches, which makes them ideal partners to promote play-to-earn applications to specific audiences. By collaborating with influencers, you can effectively communicate your unique value propositions, gameplay mechanics, and earning opportunities to an audience already interested in gaming.

However, influencer marketing for play-to-earn applications requires a comprehensive and tailored strategy, one that takes into account the specificities of your target audience, the platforms they frequent, and the types of content they engage with the most.

In this article, the Famesters influencer marketing agency will help delve into the nuances of influencer marketing for play-to-earn applications, providing valuable insights and strategies to optimize your marketing campaigns. Whether you’re a developer looking to promote your latest play-to-earn application, or a marketer aiming to fine-tune your strategy, this article offers a comprehensive guide to leveraging influencer marketing in the play-to-earn gaming sector.

SETTING CLEAR GOALS AND KPIS

Before diving into the world of influencer marketing, it’s crucial to outline your marketing objectives clearly. These objectives, often referred to as Key Performance Indicators (KPIs), provide a benchmark against which the success of your campaign can be measured. Without defined goals and KPIs, it’s easy to lose sight of what you’re hoping to achieve, making it challenging to assess whether your campaign was successful.

When it comes to play-to-earn applications, typical goals might include:

  • Increasing brand awareness and visibility.
  • Attracting new players.
  • Boosting engagement levels.
  • Increasing the number of transactions within the game.
  • Growing your community on social media platforms.

Remember, your KPIs should align with your broader business goals and should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).

For instance, instead of a vague goal like “increase brand visibility,” you might aim to “increase the number of unique visitors to our website by 25% over the next quarter.” This gives you a clear target to aim for and a definite timeline in which to achieve it.

Having clear goals and KPIs not only helps in tracking progress and measuring success but also assists in identifying the right influencer for your campaign. If your goal is to attract hardcore gamers who are likely to spend more time and money in-game, partnering with an influencer who specializes in casual or mobile games might not be the best fit. Conversely, if your aim is to reach a broader audience and attract more casual players or even people who are new to such apps, influencers with a more general or entertainment focus might be more appropriate.

In essence, your goals and KPIs should guide your influencer marketing strategy, helping you identify who to partner with, what kind of content to create, and where to distribute it for maximum impact.

Read more on the topic:

SELECTING THE IDEAL PLATFORMS AND INFLUENCERS

Once your goals and KPIs are clearly defined, the next crucial step is to identify the ideal platforms for your influencer campaign and, by extension, the right influencers to partner with.

Identifying the ideal platforms

When considering platforms, it’s vital to take into account where your target audience spends most of their time. As of 2023, Twitter and YouTube are the most prominent platforms for crypto, NFT, and blockchain gaming communities. Other platforms, such as Instagram, Facebook, and TikTok, while popular for influencer marketing in general, might not yet host a significant proportion of your intended audience. However, these platforms are evolving rapidly, and with Instagram integrating NFTs, the audience demographics could change in the near future.

Choosing the right influencer

With your ideal platform in mind, the next step is identifying the right influencers. There are various types of influencers, ranging from nano and micro-influencers with a small but highly engaged following, to macro and mega influencers with broad reach.

Your choice of influencers depends on multiple factors:

  • Type of influencer. Mega-influencers can help you reach a large audience, but they come with higher collaboration costs. Nano- and micro-influencers may have a smaller reach, but they often have high engagement rates and come at a more affordable cost. And what engagement rate is good? It depends on the platform and the type of influencer. For example, here are YouTube engagement rate benchmarks.
TikTok engagement rate benchmarks
  •  Influencer’s audience. The influencer’s audience should align with your target market. If your game caters to hardcore gamers interested in play-to-earn apps, partnering with influencers in this space would be ideal. However, if your goal is to introduce traditional gaming audiences to play-to-earn applications, influencers with a more general gaming audience may be a better fit.
  • Influencer’s style and content. The way an influencer communicates with their audience should resonate with your brand’s voice and image. Some influencers might be more educational and serious, while others might be more casual and laid-back. Choose one that aligns best with your brand’s identity.
  • Influencer’s content quality. Consider the quality of the influencer’s content, especially their sponsored content. Does it appear thoughtful and genuine, or does it feel forced and generic? The more authentic and engaging the content, the better it will resonate with their audience.

By meticulously considering these factors, you can ensure you choose an influencer whose style, content, and audience best fit your brand, helping maximize the impact of your campaign.

CRAFTING ENGAGING AND RELEVANT CONTENT

Once you’ve selected the right influencers and platforms, the next step is to collaborate with influencers to create content that will resonate with your target audience. Here’s how you can do this.

Collaborative approach

While it’s essential to provide influencers with some guidelines, remember they’re also content creators. Giving them the creative freedom to put their unique spin on your message can lead to more genuine and engaging content. Their audience follows them for their unique style, so it’s crucial to allow their creative expression to shine through while maintaining alignment with your brand message and objectives.

Types of content

Depending on the chosen platform and the influencer’s style, different types of content may be more effective. Here are a few recommendations:

  • Influencer giveaways. These campaigns can boost engagement and visibility. The entry method might require people to like, share, comment, tag, or perform similar actions, resulting in more exposure for your brand. Rewards can be in the form of whitelist spots, free NFT mints, or other perks related to your play-to-earn application.
  • Tweets and retweets. Given the popularity of Twitter among crypto, NFT, and blockchain communities, regular posts, tweets, and retweets about your application can be highly beneficial. Influencers can tweet about key announcements like token drops, new features, and updates.
  • Video content. Video content works exceptionally well, especially for gaming applications. It’s visual, informative, and versatile. Influencers can create explainer videos outlining your game mechanics, tokenomics, play-to-earn model, and more. Live streams are also a great way to attract attention and encourage real-time engagement.

In essence, the content you create in collaboration with influencers or the influencers create for your brand should not only be engaging but also provide value to the audience. It should educate them about your application, highlight its unique features and benefits, and inspire them to become a part of your community.

ASSESSING AND OPTIMIZING YOUR INFLUENCER CAMPAIGNS

The final and critical stage in implementing influencer marketing strategies for play-to-earn applications is measuring the effectiveness of your campaigns and optimizing them for better results. This process can involve the following steps:

Set up tracking measures

Before launching a campaign, ensure you have tracking measures in place. Whether it’s tracking hashtags, using promo codes, or employing social media analytic tools, setting up tracking measures will allow you to capture data accurately. This data can be related to reach, impressions, engagement, conversions, and other KPIs you’ve defined at the beginning.

Analyze campaign results

After the campaign ends, gather all the data and start analyzing it. Did you reach your defined KPIs? Which parts of the campaign were most successful, and why? What type of content had the most engagement? Answers to these questions will provide valuable insights into the effectiveness of your campaign.

The insights from your analysis will enable you to understand what worked and what didn’t. If the campaign didn’t meet your objectives, it’s crucial to identify where it fell short. Was it the influencer, the content, or perhaps the timing? Conversely, if it was successful, what made it so? Identifying these factors will help inform your future strategies.

Detailed reports help a lot with this. When you can clearly see what exact post or influencers performed the best and the worst, you can use insights and easily adjust your influencer marketing strategy. Platforms like BuzzGuru that have the campaign management tool available create such reports in a click and give you all the valuable information about your campaign.

Also, agencies like Famesters always provide you with detailed and up-to-date data when managing your campaigns.

Optimize future campaigns

Influencer marketing, like any other marketing strategy, requires constant tweaking and optimizing. Apply the insights gained from previous campaigns to optimize your future efforts. This might mean choosing a different influencer, adjusting your content strategy, or even redefining your goals and KPIs.

Remember, influencer marketing is not a one-size-fits-all strategy. It often involves trial and error. If a campaign doesn’t yield the expected results, consider it a learning opportunity rather than a failure. By continuously learning and adapting, you’ll be able to leverage influencer marketing effectively to promote your play-to-earn application.

In the final analysis, influencer marketing for play-to-earn applications isn’t just about getting more users. It’s about creating a loyal community around your brand and providing value to them, which in turn, will help your application thrive in the long run.

IN CONCLUSION

To conclude, influencer marketing is a powerful tool for promoting play-to-earn applications. It’s about building relationships, crafting compelling content, and staying attuned to your audience’s interests. With careful planning, execution, and analysis, you can harness the potential of influencers to take your application to new heights.

Contact the Famesters influencer marketing agency to get experts work on your next successful influencer marketing campaign! We have 6+ years of experience, have worked for play-to-earn apps, and know how to build strategies to promote them in different countries, considering cultural peculiarities. 

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Anastasia Zaichko

Anastasia Zaichko

Anastasia is a creative B2B marketing and sales professional, passionate about helping companies achieve their user acquisition, growth and visibility objectives
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Top 5 mistakes of mobile games in influencer marketing

Mistakes of mobile games in influencer marketing
Mistakes of mobile games in influencer marketing
  • Top 5 mistakes of mobile games in influencer marketing

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Why has influencer marketing carved such a pivotal place in the dynamic landscape of mobile gaming? Influencers, with their personal connections to a vast and highly engaged audience, have proved to be potent allies in the gaming industry’s quest for user acquisition and retention. 

However, the power of influencer marketing can be a double-edged sword. When harnessed effectively, it can generate significant brand awareness, boost downloads, and foster a thriving gaming community. Conversely, certain common mistakes brands make with influencer marketing can impede its success, leading to missed opportunities and, in some cases, detrimental impacts.

Drawing on our comprehensive understanding of the industry’s best practices and potential pitfalls, this article written by the Famesters influencer marketing agency experts aims to shed light on the top five mistakes made in mobile game influencer marketing. It will provide valuable insights for game developers looking to leverage influencers in their marketing campaigns, helping them navigate around these errors to achieve the best possible outcomes. 

By understanding and avoiding these common missteps, you can unlock the true potential of influencer marketing, turning impressions into downloads and installs, and transforming casual players into loyal gaming community members. Buckle up as we delve into the exciting world of marketing in mobile gaming, and learn how to sidestep the pitfalls while aiming for the high score. Here are the top five mistakes of mobile games in influencer marketing.

#1: NEGLECTING TRANSPARENCY AND FAILING TO ESTABLISH CLEAR GOALS

Being upfront with your marketing goals is vital when working with influencers. Influencers build their audiences over time, with immense dedication and commitment, and they value transparency when entering partnerships. Providing clear goals helps them understand the objectives of your marketing campaign and align their content accordingly.

When game developers aren’t transparent about their intentions and expectations, the influencers risk alienating their followers, which could lead to a decrease in their subscriber count, or even tarnish their reputation. Thus, being opaque about your goals can not only harm your relationship with the influencer but can also lead to undesirable results for your marketing campaign.

Moreover, a lack of clear objectives can also cause confusion and inefficiency, making it difficult to track the progress and success of your campaign. Hence, one should always establish and communicate their goals right from the onset of the campaign to ensure a smooth and successful collaboration with the influencer.

Read more on the topic:

#2: RESTRICTING INFLUENCERS’ CREATIVE FREEDOM

One of the gravest errors that game developers can make is to restrict the creative freedom of influencers. Remember, influencers have garnered their followers due to their unique content style and storytelling techniques. Their followers appreciate and engage with their personal touch, which is why it’s critical to maintain it even during promotional activities.

Rather than dictating every aspect of the promotional content, developers should strive to strike a balance between providing clear guidance and allowing creative freedom. When influencers have the space to incorporate your game into their content organically, it is more likely to resonate with their audience and prompt them to take the desired actions, like downloading and installing your game.

However, this doesn’t mean that influencers should be given complete control without any direction. The key lies in finding the right influencer who aligns with your brand’s vision and style, and then trusting them to deliver your message effectively to their audience.

#3: SELECTING INFLUENCERS WITH MISMATCHING AUDIENCES

Gaming companies often make the mistake of choosing influencers based on their popularity, rather than considering whether their audience of their mobile games. A significant aspect of a successful influencer marketing campaign is understanding who your audience is, which involves creating a clear picture of your “ideal players” — their hobbies, interests, and routines.

The use of ‘user personas’ can be particularly beneficial in comprehending who your game is for. Once you’ve identified your key audiences, the next important step is to evaluate your potential influencer on a few critical parameters such as:

  • The size, quality, and engagement of their follower base.
  • The primary platform (YouTube, Twitch, TikTok, etc.) they use to communicate with their followers.
  • Their content’s resonance with your target demographic.

It is essential to acknowledge that influencer marketing isn’t merely about large numbers. The goal is to find an influencer who genuinely aligns with your brand and can appeal to your target demographic, ensuring a higher return on your marketing investment.

#4: NOT CHECKING THE INFLUENCER’S ENGAGEMENT METRICS THOROUGHLY

It’s a common misconception that an influencer’s follower count or subscriber base is the most important statistic when considering a partnership. However, relying solely on these numbers can lead to costly mistakes. A far more telling metric is the level of engagement the influencer generates amongst their audience.

When scouting for potential influencers, dig deeper into their engagement metrics. Take into account factors such as:

  • The average number of views per publication.
  • The ratio of likes, comments, and shares compared to views.
  • The rate at which impressions of individual publications increase over time.
  • Audience reaction to the influencer’s previous sponsored content.

Taking the time to assess these metrics will provide a much more accurate picture of how influential the content creator is and how receptive their audience might be to your game. After all, a highly engaged audience is more likely to heed an influencer’s recommendations and try out your mobile game.

You can use comprehensive marketing platforms like BuzzGuru to get all the valuable information and check whether the influencer you are about to choose is really worth working with. Like this:

 

MrBeast

 

Among other data, BuzzGuru also shows what games the influencer has already mentioned — this will help you do competitor analysis and see if the influencer has performed well for games like yours with similar target audiences:

 

BuzzGuru also shows what-games theinfluencer has already mentioned

#5: FAILING TO TRACK AND MONITOR CAMPAIGNS

While it may seem like a tedious task, the importance of effectively tracking and monitoring your influencer marketing campaigns cannot be overstated. This is a critical step that game developers often overlook, potentially resulting in missed opportunities to optimize their strategy and maximize ROI.

Investing in a robust tracking system allows you to monitor the performance of your campaigns in real-time across all channels. But what exactly should you be monitoring? Here are some examples:

  • User behavior. By understanding what newly acquired users are doing in your mobile game, you can optimize the campaign, resolve any user issues promptly, and enhance features that users find most valuable.
  • Message effectiveness. You can identify which messages, tones, or styles resonate most with your audience, allowing you to tweak your approach for better engagement.
  • Influencer performance. Keep track of whether the influencers are meeting the goals you’ve set. This will be useful for future negotiations and for deciding whether to continue collaborations.

Remember, the goal of tracking isn’t just to collect data; it’s to gain insights that will help you improve your overall strategy. When properly implemented, this can significantly improve the efficiency and success of your campaigns.

Read more on the topic:

WRAPPING UP

Influencer marketing holds immense potential for mobile game developers seeking to broaden their reach and increase their user base. But like any marketing strategy, it’s not without its pitfalls. By avoiding these common mistakes, you can harness the full power of influencer marketing and realize significant growth in your game’s user engagement and downloads.

Avoid the mistakes of mobile games in influencer marketing and remember to:

  • define clear goals;
  • respect the creative freedom of your chosen influencers;
  • meticulously select influencers whose audience matches yours;
  • deeply analyze your influencers’ engagement metrics;
  • consistently track and monitor your campaigns. 

By doing these, you set your campaign on a path to success, translating into tangible results for your mobile game.

In the ever-changing landscape of digital marketing, remaining adaptable, and continuously learning is key. Always be on the lookout for new opportunities and ways to optimize your strategies. In the end, a well-executed influencer marketing campaign can be a game-changer for your mobile game’s success. Contact the Famesters influencer marketing agency to get a successful influencer marketing campaign planned and executed for you by the experts with 6+ years of experience!

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Julia Shandrokha

Julia Shandrokha

Author, creator, marketer. Makes content that helps you understand things better and see the real value
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Tips for brands to work with game streamers effectively

Tips for brands to work with game streamers effectively
Tips for brands to work with game streamers effectively
  • Tips for brands to work with game streamers effectively

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The gaming industry has seen an unprecedented rise in popularity, with streaming platforms becoming a cornerstone of the gaming culture. According to Statista, the total gaming industry revenue is going to exceed $380 billion in 2023 and will continue to grow up to $520 billion in 2027.

 

the total gaming industry revenue is going to exceed $380 billion in 2023

 

Platforms like Twitch, YouTube, and Facebook Gaming have become arenas where gamers showcase their skills and share their gaming experiences with audiences worldwide. These platforms have evolved into more than just entertainment channels; they are now powerful marketing tools that brands can leverage to reach a wider audience. The live, interactive nature of these platforms allows brands to connect with audiences in real time, creating a more engaging and personal experience. 

Game streamers are gaming influencers who play games and share their adventures with a live audience online. These influencers have a massive following and can sway their viewers’ buying decisions. Thus, collaborating with them can offer brands a unique opportunity to engage with a new and dedicated customer base.

Working with game streamers is not just about advertising; it’s about creating meaningful content that resonates with the gaming community. Brands need to understand the gaming culture, the streaming landscape, and the specific audience they are trying to reach. The Famesters Twitch influencer agency has gathered practical tips and strategies on how brands work with game streamers — read more to learn about them.

UNDERSTANDING THE STREAMING LANDSCAPE

Before diving into strategies for collaborating with game streamers, it’s essential to gain a solid understanding of the streaming landscape. Each streaming platform has its own unique features, user base, and content variety. Let’s explore the main players in the field.

MAJOR STREAMING PLATFORMS

Twitch. Owned by Amazon, Twitch is the leading live streaming platform primarily for gamers. It allows users to broadcast their gameplay and interact with their viewers in real-time. Twitch is known for its strong sense of community and unique features, such as the ability to “raid” another streamer’s channel, sending viewers from one stream to another at the end of a broadcast.

YouTube Gaming. YouTube’s gaming platform offers both live streaming and video-on-demand services for gamers. It’s a strong competitor to Twitch, with a vast global reach and a more diverse range of content.

Facebook Gaming. Facebook’s entry into the gaming streaming market integrates the live streaming feature within the social media network. It offers a different user experience by leveraging the pre-existing Facebook community.

VARIETY OF STREAMING CONTENT

Game streaming is not a monolith. It encompasses a variety of content types, appealing to different viewer interests:

  • Playthroughs. These are streams where the gamer plays through a game, typically focusing on the main storyline. Playthroughs can range from relaxed, casual gaming to intense, high-level gameplay.
  • Esports tournaments. Esports streams involve professional gamers competing in organized tournaments. These streams often attract large audiences who watch to support their favorite teams and players.
  • Variety streams. Some streamers play a range of games, providing a mix of gameplay styles and content.

GAMING STREAMS STATISTICS

Gaming remains a dominant form of content on streaming platforms. For instance, on Twitch, gaming streams are the most popular (74%) of all streams in the US, according to Statista. 

on Twitch, gaming streams are the most popular 74% of all streams in the US

Similarly, gaming is one of the most-watched categories on YouTube: more than half of the top YouTube influencers (counting worldwide) either are enthusiastic gamers themselves or at least they make some YouTube Gaming videos.

IDENTIFYING THE RIGHT AUDIENCE FOR YOUR LIVE STREAMS

One of the most critical steps in any successful marketing strategy is to identify and understand your target audience. This is especially true when considering a collaboration with a game streamer, as different streamers attract different types of viewers (who can become your customers).

Understanding your target audience can help guide your decisions about which streamer to partner with, what type of content to create, and how to measure the success of your campaign. A deeper understanding of your audience’s interests, gaming preferences, and online habits can also help you craft more engaging and relevant marketing messages.

Consider the following:

  • Demographic information. Start with the basics such as age, location, and occupation.
  • Psychographic information. Explore interests, hobbies, values, and lifestyle.
  • Behavioral traits. Identify online habits, preferred social media platforms, and gaming preferences.
  • Pain points and goals. Understand what challenges they face and what they aim to achieve, particularly in relation to gaming.
  • Gaming preferences. Identify what types of games they enjoy, how often they play, and how they engage with gaming content online.

Once you’ve developed a clear understanding of your target audience, the next step is to identify the right streamer to collaborate with. How brands work with game streamers actually depends on what types of them are selected. Each streamer has their own unique audience and style, so it’s crucial to choose a partner whose audience aligns with your target market.

Consider the streamer’s content style, the games they play, and the demographics of their viewers. Do they match your customer persona? If the answer is yes, then you have a higher chance of successfully reaching and engaging your target audience through this collaboration.

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TIPS FOR COLLABORATING WITH GAMING INFLUENCERS

With their dedicated follower base and their ability to shape the opinions and behaviors of their audience, influencers are valuable partners for brands looking to expand their reach and establish credibility within the gaming community.

Influencers act as a bridge between your brand and potential consumers. They have the ability to deliver your brand message to their followers in an authentic and engaging manner. By leveraging their influence and reputation, you can tap into a new pool of potential customers who are more likely to trust and engage with a brand endorsed by an influencer they admire and respect.

Choosing the right influencer is a critical step in ensuring the success of your campaign. Here are some key factors to consider:

  • Subscriber count. An influencer’s subscriber count is a straightforward metric to gauge their reach. However, it shouldn’t be the sole determinant. A smaller but more engaged audience can often provide more value than a larger but less engaged one.
  • Content. Evaluate the influencer’s content to ensure it aligns with your brand values and message. Their content’s tone, style, and subject matter should resonate with your target audience.
  • Public image, The influencer’s public persona and reputation can significantly impact your brand. Ensure they maintain a positive image and are known for ethical and responsible behavior.
  • Audience interaction. An influencer who actively engages with their audience can often foster a stronger sense of community, leading to higher engagement rates for your campaign.

Tools like influencer marketing platforms such as BuzzGuru can help you identify influencers based on various criteria such as follower count, audience demographics, and engagement rates.

After identifying potential influencers, reaching out to them can be another hurdle. Personalized outreach is often more effective than generic messages. Highlight what you admire about their content, explain why you believe a collaboration would be beneficial, and provide clear details about what the partnership would entail.

Remember, collaboration should be beneficial for both parties. Be open to negotiation and respect the influencer’s creative autonomy. After all, they know their audience best. In the next section, we will discuss how to effectively collaborate with gaming media to further expand your reach.

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ADVERTISING ON STREAMING PLATFORMS

Beyond collaborations with streamers, another effective way to reach the gaming audience is through direct advertising on streaming platforms. Each major platform offers unique advertising opportunities that can help increase your brand’s visibility and attract potential customers.

  • Twitch. Twitch offers several advertising options, such as mid-roll ads during streams, video ads on the homepage, and sponsored segments in popular streams.
  • YouTube Gaming. YouTube’s ad formats include pre-roll and mid-roll video ads, display ads, and overlay ads.
  • Facebook Gaming. Facebook Gaming ads are integrated into Facebook’s larger ad network, offering options such as in-stream video ads and display ads.

Given that viewers come to these platforms primarily for entertainment, it’s crucial that your ads reflect this. Ads that entertain and engage are less likely to be perceived as intrusive and can lead to higher engagement rates.

Creating an ad that feels like a natural part of the viewing experience can be a challenging yet rewarding task. Consider incorporating elements of gaming culture, humor, and relevant references to resonate with the gaming community.

PLANNING A SUCCESSFUL STREAM

The potential benefits of live streaming for your brand are vast, but to fully reap them, meticulous planning and execution are necessary. From carefully strategizing your stream’s structure to actively engaging with viewers and creating exciting moments, each aspect plays a vital role in the success of your live stream.

Planning a stream entails more than just deciding when to go live. Consider the following elements for a well-structured and engaging stream:

  • Intro. A captivating introduction sets the tone for your stream and hooks viewers from the get-go.
  • Call to action. Explicitly asking viewers to subscribe, share, or check out your product can significantly boost your conversions.
  • Outro. End on a high note, summarizing key points and giving viewers a clear next step.
  • Goals and purpose. Define what you want to achieve with the stream – be it brand awareness, product promotion, or audience engagement – and tailor your content accordingly.

Remember, streaming is not just about showcasing your brand; it’s about creating an enjoyable and engaging experience for your viewers. Engagement is the lifeblood of live streaming. It builds a community around your brand and fosters a more personal connection with your audience.

LEVERAGE THE POWER OF GAME STREAMERS FOR YOUR MARKETING SUCCESS

Working with game streamers has become an integral part of effective marketing strategies in the gaming industry. The popularity of streaming platforms offers brands a unique opportunity to connect with their target audience, enhance brand visibility, and drive customer engagement and conversions.

Remember to stay focused on your target audience, engage with influencers authentically, and create entertaining and non-intrusive ads. Additionally, plan your streams carefully, interact with viewers, run contests, and embrace the potential for viral moments to maximize the impact of your streaming marketing efforts.

As you implement these strategies, continuously evaluate performance metrics and adjust your approach to stay ahead of the competition. The dynamic world of game streaming offers immense opportunities for brands willing to adapt and innovate.

So, armed with these insights, venture forth and harness the power of game streamers to captivate your audience, boost brand awareness, and drive remarkable business growth in the thrilling realm of video game marketing.

To get help from influencer marketing professionals with 6+ years of experience in promoting games through streams, contact the Famesters influencer marketing agency. We are ready to assist you as consultants or take the entire campaign management on us.

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Julia Shandrokha

Julia Shandrokha

Author, creator, marketer. Makes content that helps you understand things better and see the real value
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How to build mobile app growth strategies that actually work

what are mobile app growth strategies
what are mobile app growth strategies
  • How to build mobile app growth strategies that actually work

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With millions of apps available in app stores, it can be challenging for developers and producers to make their app stand out and attract users. Building an effective mobile app growth strategy requires a deep understanding of your target audience, clear goals, and a range of marketing and engagement tactics. So, what are mobile app growth strategies that actually work?

One of the strategies that have proven to be highly effective in driving app growth is influencer marketing. Influencer marketing involves partnering with social media influencers who have a large following in your app’s target niche. By promoting your app through these influencers, you can reach a wider audience and increase your app’s visibility, ultimately driving downloads and engagement.

In this article, we will explore the steps involved in building successful mobile app growth strategies, tips on effective work, and insights. By following these tips and strategies, you can develop a comprehensive app growth plan that drives results and helps your app reach its full potential.

DEFINE YOUR TARGET AUDIENCE

To build a mobile app growth strategy that really works, it’s essential to understand your target audience and their needs. Never start doing anything regarding marketing until you fully understand for whom you are doing it. By understanding your mobile app users, you can create an app that addresses their pain points and offers unique value. Additionally, you can identify the social media platforms and influencers your target audience engages with, which will help inform your influencer marketing strategy.

To define your target audience, consider the following factors:

  • Demographics. This includes age, gender, location, income, and education level. Understanding these factors can help you tailor your app’s features and marketing messages to appeal to your target audience.
  • Psychographics. This refers to your target audience’s interests, values, beliefs, and behaviors. Understanding these factors can help you create a messaging and branding strategy that resonates with your target audience.
  • Pain points. Identify the challenges your target audience faces that your app can address. By solving a problem or filling a gap in the market, you can attract and retain users.
  • Competitors. Research your competitors to identify what they offer and how they market their app. This can help you differentiate your app and tailor your marketing messages to stand out. To get the most clear and useful results of such research, you can delegate it to the Famesters Influencer marketing agency for app. We use our own expertise and multiple smart AI tools to fully understand what your competitors do, what types of ads they use, how these ads work, how your audience responds to them, etc.

Once you have a clear understanding of your target audience, you can identify the social media platforms and influencers that your target audience engages with. For example, if your app is targeted towards young adults, you may want to partner with Instagram influencers who have a large following in that demographic. By understanding your target audience and their social media habits, you can create an effective influencer marketing strategy that resonates with your target audience.

SET CLEAR GOALS

Setting clear goals is an essential step in building a mobile app growth strategy. Without specific objectives, it’s challenging to measure progress and make data-driven decisions. When setting goals, it’s important to consider the following:

  • Objectives. Define the overall objective of your app, such as the number of downloads, user engagement, retention, and revenue. Setting specific objectives will help you measure progress and make data-driven decisions.
  • Key Performance Indicators (KPIs). Establish KPIs that are aligned with your objectives. For example, if your objective is to increase user engagement, your KPIs may include the number of sessions per user, the average session length, and the retention rate.
  • Timeline. Establish a timeline for achieving your objectives. Consider setting short-term and long-term goals to ensure progress and motivation.
  • Measuring and reporting. Identify how you will measure progress and report results. Determine the data points you need to track and how often you will report progress.

By setting clear goals and KPIs, you can focus your efforts on the most critical areas of your app growth strategy. This will help you make data-driven decisions, optimize your app’s performance, and achieve your objectives.

OPTIMIZE YOUR APP STORE PRESENCE

Your app’s visibility in the app store is critical to driving downloads and engagement. To improve your app’s visibility, you need to use App Store Optimization (ASO) techniques. ASO involves optimizing your app’s listing in the app store to improve its ranking in search results.

To optimize your app store presence, consider the following:

  • Keywords. Research the keywords that your target audience is searching for and use them in your app title, description, and metadata. This will help your app appear in search results when users search for those keywords.
  • Icon. Create an eye-catching icon that represents your app’s value and appeals to your target audience. Your app icon is the first thing users see, so it’s critical to make a good impression.
  • Description. Craft an informative and compelling app description that highlights your app’s unique features and benefits. Use keywords and bullet points to make it easy for users to scan and understand.
  • Ratings and reviews. Encourage users to rate and review your app. Positive ratings and reviews can improve your app’s ranking in the app store and increase credibility with users.

By optimizing your app store presence, you can improve your app’s visibility and attract more downloads. This, in turn, can help you achieve your growth objectives and drive engagement.

LEVERAGE INFLUENCER MARKETING

Influencer marketing is an effective way to promote your mobile app to a broad and engaged audience. According to the research by BuzzGuru, 80% of experts find influencer marketing effective.

How effective is influencer marketing

By partnering with influencers who have a significant following in your target audience, you can generate awareness, credibility, and downloads.

To leverage influencer marketing, you should take the following steps:

  • Identify relevant influencers. Research the social media platforms and influencers your target audience engages with. Look for influencers who align with your brand values and have a significant following in your target audience.
  • Create a compelling pitch. Craft a pitch that highlights the unique features and benefits of your app. Focus on the value proposition for the influencer’s audience and how your app solves a problem or fills a gap in the market.
  • Negotiate terms. Agree on terms with the influencer, such as the type of content, the frequency of posts, and the compensation. Be transparent and clear about the expectations and deliverables.
  • Monitor and measure. Track the influencer’s posts and engagement to monitor the success of the campaign. Use data to make informed decisions and optimize your strategy.
  • Seek for help from experts. Contact the Famesters influencer marketing agency if you need experienced professionals to manage your influencer marketing campaign from start to finish.

By leveraging influencer marketing, you can tap into the influencer’s engaged audience and generate awareness and downloads for your app.

USE SOCIAL MEDIA TO DRIVE ENGAGEMENT

Social media is a powerful tool for driving engagement and retention, and not only influencers can help you with this on social media platforms. By creating your own social media strategy that aligns with your app’s objectives and target audience, you can increase user engagement, drive downloads, and improve retention.

What you need to do to use social media to drive engagement:

  • Choose the right platforms. Identify the social media platforms your target audience engages with and focus your efforts on those platforms. For example, if your app targets young adults, you may want to focus on Instagram and TikTok.
  • Create valuable content. Create content that provides value to your audience, such as tips, tutorials, and user-generated content. Use visuals and captions that align with your brand voice and values.
  • Engage with your audience. Respond to comments and messages promptly and authentically. Use social media as an opportunity to build relationships with your users and address their questions and concerns.
  • Run targeted ads. Use social media ads to target your audience and drive downloads and engagement. Use A/B testing to optimize your ads and improve performance.

By using social media to drive engagement, you can build a community around your app and improve user retention. People often use social media to find answers to the questions they have regarding a mobile app, some issues they may have with it, or just more information. Help them get the answers yourself.

USE BEST PRACTICES TO GROW YOUR MOBILE APP WISELY AND EFFECTIVELY

Building a mobile app growth strategy that works requires a combination of data-driven decision-making, optimization, and creativity. By defining your target audience, setting clear goals, optimizing your app store presence, leveraging influencer marketing, and using social media to drive engagement, you can achieve your goals, drive more installs, attract new users, and increase ROI.

And never forget about influencer marketing: it is an effective way to promote your app and generate awareness and high-quality traffic. 71% of marketing experts admit that influencer marketing traffic is among the best:

guality of cutomers - traffic from influenser marketing

By partnering with influencers who have a significant following in your target audience and its trust, you can tap into their engaged audience and improve your app’s visibility and credibility. Make sure to include influencer marketing in your mobile app growth strategy and optimize it to achieve the best results. 

The Famesters influencer marketing agency is ready to help you with this, conduct research for your brand, build a successful strategy, and manage the entire campaign from start to finish. Contact us now so that we can start growing your mobile app faster.

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Anastasia Zaichko

Anastasia Zaichko

Anastasia is a creative B2B marketing and sales professional, passionate about helping companies achieve their user acquisition, growth and visibility objectives
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How to use influencer marketing to promote your app

What mobile creative strategy
What mobile creative strategy
  • How to use influencer marketing to promote your app

Table of Contents

With millions of mobile apps available on app stores, it can be challenging for app developers and marketers to stand out and attract new users. This is where mobile creative strategy comes in – a well-executed strategy can help you create attention-grabbing campaigns that resonate with your target audience and drive app installs and engagement.

Among the most effective and successful types of mobile creative strategies, one of the most effective ways to promote your app is to integrate influencer marketing into your mobile creative strategy. Influencer marketing has become a popular and powerful tool for app marketers to reach their target audience through trusted and authentic voices. In this article, we will explore what mobile creative strategy is and how you can use influencer marketing to promote your app effectively.

WHAT IS MOBILE CREATIVE STRATEGY?

Mobile creative strategy is the process of creating and executing a cohesive plan for promoting a mobile app through various creative elements, such as ads, videos, and social media posts. A well-executed mobile creative strategy can help you create attention-grabbing campaigns that resonate with your target audience and drive app installs and engagement.

The key components of a successful mobile creative strategy include:

  • Understanding your target audience. Before creating any mobile creative elements, it’s essential to have a deep understanding of your target audience – who they are, what motivates them, and what challenges they face. This will help you craft messaging and visuals that resonate with them and effectively communicate the value of your app.
  • Creating attention-grabbing creatives. Once you understand your target audience, you can begin creating compelling creatives that capture their attention and encourage them to take action. This can include eye-catching visual elements, engaging video content, and persuasive messaging that highlights the unique features and benefits of your app.
  • Testing and optimizing campaigns. Testing and optimizing your mobile creative elements is crucial to ensure maximum impact and ROI. This can include A/B testing different ad formats, experimenting with different creative elements, and measuring and analyzing campaign performance to identify areas for improvement.

Overall, a cohesive and well-executed mobile creative strategy is essential for driving app installs and engagement.

THE ROLE OF INFLUENCER MARKETING IN MOBILE CREATIVE STRATEGY

Influencer marketing has become a popular and powerful tool for promoting mobile apps. By partnering with trusted and authentic influencers, you can reach your target audience through a channel that they already engage with and trust. Here are some ways that influencer marketing can be integrated into a mobile creative strategy:

  • Sponsored content and reviews. One of the most common ways to use influencer marketing is by partnering with influencers to create sponsored content and reviews. This can include sponsored posts on social media, sponsored blog posts, or sponsored video content. By partnering with influencers who have a large and engaged following, you can reach a wider audience and leverage the trust that they have built with their followers to promote your app.
  • Giveaways and promotions. Another effective way to use influencer marketing is by partnering with influencers to create giveaways and promotions. This can include offering exclusive discounts, running contests or giveaways, or hosting special events. By creating a sense of exclusivity and urgency, you can encourage more users to download and engage with your app.
  • Influencer endorsements. Finally, influencer endorsements are another powerful way to leverage influencer marketing in your mobile creative strategy. This can include partnering with influencers who are passionate about your app and sharing their experiences and recommendations with their followers. By tapping into the authentic voice of influencers, you can build trust and credibility with your target audience and drive more app installs and engagement.

However, it’s important to note that not all influencers are created equal. When selecting content creators for your influencer marketing campaign, it’s crucial to identify those who are a good fit for your target audience and app niche, and who have a strong and engaged following.

CASE STUDIES AND EXAMPLES OF MOBILE CREATIVE STRATEGIES

Looking at successful campaigns can be helpful in understanding how to incorporate influencer marketing into your mobile creative strategy. Here are some examples.

  • Gymshark & Whitney Simmons. Gymshark, a fitness apparel brand, collaborated with fitness influencer Whitney Simmons to promote their mobile app, which features workout routines and tracking tools. Simmons created a series of workout videos that were shared on Instagram, YouTube, and the Gymshark app, generating millions of views and downloads.
  • MPL (or Mobile Premier League) & Virat Kohli. MPL, a popular mobile gaming app in India, collaborated with Virat Kohli as their brand ambassador and also worked with multiple Indian TikTok influencers to promote their fantasy cricket app for the upcoming IPL. In the wake of the C orona pandemic, they believe influencer marketing will play a crucial role in marketing.

Calm & LeBron James (and others). Calm, a meditation and sleep app, also full of content on mindfulness & wellness, worked with LeBron James and other mega-influencers like Harry Styles, Mandy Moore, and others. There are a few thousands of meditation apps in the App Store, and it’s Calm that is the #1.

Calm & LeBron James

By studying some types of mobile creative strategies like these ones, you can learn how to effectively incorporate influencer marketing into your mobile creative strategy. If you have questions or just want to get some insights, Famesters experts are happy to help and share – just contact us for influencer marketing consulting services.

EFFECTIVE MOBILE CREATIVE STRATEGIES INCLUDE INFLUENCER MARKETING

In conclusion, a mobile creative strategy that incorporates influencer marketing can be a powerful way to promote your app and reach your target audience. By defining your target audience, identifying the right influencers, and creating compelling creative elements, you can create campaigns that resonate with your audience and drive downloads and engagement.

If you’re looking for help creating an influencer marketing campaign for your app, consider contacting Famesters – a full cycle influencer marketing agency with 6+ years of experience in mobile app promotion. With their expertise and knowledge of the industry, they can help you develop a mobile creative strategy that will elevate your app and set it apart from the competition.

Remember to always measure the success of your campaigns and adjust your strategy accordingly. By studying successful case studies and examples, you can learn how to effectively incorporate influencer marketing into your mobile creative strategy.

In today’s crowded app marketplace, a well-executed mobile creative strategy with influencer marketing can give your app the edge it needs to succeed. So, don’t hesitate to reach out to Famesters and start your journey towards success!

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Julia Shandrokha

Julia Shandrokha

Author, creator, marketer. Makes content that helps you understand things better and see the real value
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