It’s a type of marketing that gets your mobile game sales, installs, and new users with the help of social media influencers. Gaming community is strong and large online, especially on platforms like YouTube and Twitch. And there are a lot of popular gaming influencers who have loyal followers ready to listen to their advice. When an influencer shows your mobile game and recommends it to their audience, the game gets a significant boost in downloads and new users. With this, influencer marketing becomes one of the most effective ways to promote mobile games.
Here’s some data for your information: marketers admit that the ROI from influencer marketing is 11 times higher than from other types of advertisement; 61% of consumers trust influencer recommendations and only 38% trust brand-generated content.